In this week’s Friday 5 we take a look at Airbnb. Never far from headlines, the home-sharing platform has outdone itself in 2018. First the announcement of two new tiers of homes, and then their long-awaited guest loyalty scheme (Superguest). More recently their integration with Siteminder has grabbed everyone’s attention and left us wondering what is next for the global giant?
These 5 articles offer some insights into how the company is changing and how it might affect your hotel.
Check them out:
1. Can Airbnb Compete with the OTAS?
It’s becoming harder every day to differentiate between Airbnb and traditional online travel agencies. And now the agreement that allows Siteminder, a leading hotel distribution platform, to distribute hotel rooms on Airbnb is blurring that line even more. But can Airbnb compete with the OTAS?
2. Airbnb Pounces with Ads Against OTA Commissions and a Survey Showing Dissatisfaction among Smaller Hoteliers
Following their recent foray into hotel distribution Airbnb wasted no time in launching a new ad campaign directly challenging the OTA commission for hotels. The ad touts their much lower commission structure of 3% to 5%, no contract obligation and the “new tools coming soon.”
3. Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line
Even as Airbnb move into hotel room distribution, research shows 50% of travellers in 2018 will stay in Airbnb private accommodation. How can hotels win this business?
4. Come on, Airbnb – Consumers Want You on Online Travel Agencies
In a recent poll 54% of people say they would “find it valuable” if online travel agencies offered Airbnb private accommodation in their search results. Airbnb says integration with others sites is “definitely a possibility”.
5. Airbnb and Parity: What Hoteliers Need to Know
Now hotels can list on Airbnb it’s important to remember the principle of price parity and providing potential guests with a consistent experience across all sites they are browsing. When thinking about different levels of commission it’s always best to start with what the guest is paying.
