Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for…
It’s time to talk about cart abandonment on mobile. While mobile traffic is still growing strongly, far outstripping desktop and tablet, bookings on mobile still lag behind. Why? Almost two out of five mobile shoppers have abandoned a…
Net Affinity are AMPing up their mobile web app. They have recently rolled out updates to their mobile web app across all users of the app. This update uses the AMP framework, whose many benefits…
The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online ad – your hotel value…
What should revenue managers base their decisions on? At the core, Revenue managers must base their decisions on data. Potential guests are easily overwhelmed when they’re visiting dozens of websites and looking at hundreds of…
Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge new opportunities for growth. Facebook…
Your hotel website speed depends on a few factors. What browser your potential guests are using, how fast their internet connection is, how good the signal is if they’re on mobile – but that’s not…
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s…
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data can be used to give your…
What goes into a successful revenue strategy? We’ve taken a good hard look at what you need to consider before and during your strategy planning. Take a look below for our revenue experts’ advice on…