Maximise your Christmas Voucher Sales!
Peak season to be merry, and peak season for voucher sales! We monitor buyer trends every year to try and pick up on people’s habits. Paying attention to these trends should help maximise your sales…
Net Affinity
Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
Cyber Weekend – What were the results for 2019?
So Cyber Weekend 2019 has come and gone in typical whirlwind fashion! As expected, people didn’t hold back, and purse strings were definitely not tightened. Globally, digital revenue grew an average of 12%.
The Ecommerce Team at Net Affinity
You may or may not know them well, but here’s the lowdown on our very knowledgeable Ecommerce Team. Experience So, our Ecommerce Team are pretty great. Between them, they have a collective 69 years…
How to be a brilliant Revenue Manager
As we near the end of the year, we thought it would be helpful to provide a little refresher around what it takes to be a brilliant Revenue Manager. Stats stats stats! A…
What’s happening with Google?
You may have seen recent news and reports about Google’s antitrust investigations and their increasingly monetized search results. It’s really important that you’re aware of this situation as it develops…
How the Future of Mobile Will Affect the Hotel Industry
For the first time ever, our clients are getting more revenue from mobile devices than from desktop! Our booking engine is leading the way in mobile conversions, which we are very excited…
Our booking engine is leading the way in mobile conversions!
Net Affinity’s booking engine is leading the way in mobile conversions! Our latest device trends data for Q3 2019 has an exciting revelation… for the first time ever, we are seeing mobile revenue overtake desktop!…
Budget Season – How’s 2020 Looking?
We’re nearing the end of another year – 2020 is only around the corner. As we busily bustle through the end of the year, tying up loose ends and planning ahead, we find ourselves in…
The Metasearch landscape – What the future looks like
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. They basically…
Digital Marketing Trends for Hotels – What’ll Be Big in 2020
The New Year is just around the corner, which means you’ve probably started working on your digital marketing plan for 2020. If you haven’t – chop chop! Digital marketing is absolutely vital…