Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
Business travel is in the midst of an evolution, what was once strictly business, and offered little flexibility with choice of hotels and airlines, is now a rapidly growing market. Business travellers are given free…
We’ve Analysed 13 Million Hotel Web Sessions. Here’s What We Found. The second edition of the digital trends report is here! We’ve analysed the data from nearly 13,000,000 hotel website sessions, including digital transactions, booking…
Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for…
It’s time to talk about cart abandonment on mobile. While mobile traffic is still growing strongly, far outstripping desktop and tablet, bookings on mobile still lag behind. Why? Almost two out of five mobile shoppers have abandoned a…
Net Affinity are AMPing up their mobile web app. They have recently rolled out updates to their mobile web app across all users of the app. This update uses the AMP framework, whose many benefits…
The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online ad – your hotel value…
What should revenue managers base their decisions on? At the core, Revenue managers must base their decisions on data. Potential guests are easily overwhelmed when they’re visiting dozens of websites and looking at hundreds of…
Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge new opportunities for growth. Facebook…
Your hotel website speed depends on a few factors. What browser your potential guests are using, how fast their internet connection is, how good the signal is if they’re on mobile – but that’s not…
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s…