Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising, and now outstrips desktop comfortably, conversion rates on mobile aren’t quite keeping up. As of March 2018, 60% of…
In today’s travel landscape independent hoteliers work very hard to win a direct booking. So when you do, it’s important to encourage the guest to come back directly again and again. The major hotel chains…
This week, we’ve found some articles with great advice to improve your hotel revenue strategy and win more business direct. Tnooz looks at smart hotels that try things a little differently and HospitalityNet have a top…
This week we’re looking at pricing strategies and how the best revenue managers maximise room revenue. These articles cover supply and demand, how competition affects rates and how psychological pricing tricks can increase conversion. Check them out! 1.
These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of Twitter is often overlooked. This is…
This week we’re highlighting the importance of mobile. Mobile hotel traffic is now significantly higher than desktop and is increasing exponentially every year. Is your hotel maximising mobile sales with a fast, mobile-friendly website? Do…
This week we’re looking at a variety of articles discussing direct website bookings versus those from third parties. While we understand the importance of hotels having a diverse revenue stream in order to reach as many customers…
Every business regardless of the sector is ultimately about profit. Only with profit can you pay your bills and invest in the business for the future. The level of profit is also a key indicator…
The accommodation market has never been more competitive so how does a hotel stand out and grab a guests attention? One way is their online reviews. In fact, 84% of people trust online reviews as…
So last weekend the world went green for St. Patrick’s Day. Hotels around the world were sharing great content across social media, including our own North Star Hotel, who outdid themselves with rainbow cake videos,…