Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
We recently sat down with our valued partners, GuestJoy, and chatted all things direct booking-related. Like all of us at Net Affinity, our Business Development Manager Niall Lenihan is pretty passionate about the hospitality industry,…
If you want to capture direct bookings through your website, you need a booking engine – it’s as simple as that. Being able to take bookings straight…
The first ingredient in a well balanced book direct strategy is the right booking engine. There’s a lot to consider when it comes to the perfect booking engine! We’ve put together a guide for your…
Tourism is one of our fair country’s most important economic sectors! It currently supports an estimated 260,000 jobs in communities nationwide. However despite its incredible growth over the last few years,…
Your guests are the beating heart of your business! Without them, your hotel would be eerily desolate (flashbacks to the empty corridors in The Shining anyone?). This…
What’s one of the top buzzwords over the last 5 years, in, let’s face it, pretty much every industry? Collaboration! To be fair though, it’s a buzzword for a reason. We’re all so busy – it’s…
The rising success of OTAs has encouraged hotels to take a back seat when it comes to direct bookings. After all, why would you go to all that trouble when a third-party…
The hotel The Heritage, set in the heart of the Laois countryside, is a classically charming Irish property that offers comfortable and luxurious rooms for all types of travellers – solo,…
“How can I get more bookings and more revenue?” This is the question that every hotelier should regularly ask themselves to keep their business thriving! We know that everything you do in your business is…
Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research for everything on Google. Google…