New surroundings at Net Affinity
New year, new us. We love the start of a new year, not because it’s an opportunity to change yourself but rather, it’s an opportunity to better yourself. Improve. Grow. Build on who you already…
Net Affinity
Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
How can you reduce your cancellation rates in 2019?
With consumer expectations at an all-time high, and their spending habits continuing to rise considerably, marketeers across the board are challenged with how best to keep them engaged. In order to beat a seemingly…
Salthill Hotel: Direct Bookings up 73% Since Moving To Net Affinity
The Client: Situated right there on the sprawling, picturesque Salthill promenade, 4 Star Salthill Hotel overlooks beautiful Galway Bay, where in the distance across the water, you can just about make out The Burren in…
How to Combat Cart Abandonment
After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last hurdle. However, according to…
How the digital landscape has shaped The Consumer buying process
Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have changed dramatically. Up…
How Secure Is Your Hotel Website?
When it comes to attracting direct bookings to your hotel, a secure website is an essential component to achieve higher conversion rates. Having a ‘secure’ website is important for providing a safe browsing and shopping…
Tell Your Hotel Brand Story on Social Media
When consumers are faced with endless choices everyday how do they make decisions? What makes them choose one brand over another? Typically it comes down to emotion. A successful brand strategy makes us feel something…
Is Too Much Choice Killing Your Hotel Conversion?
In today’s world choice can often be associated with freedom and autonomy but is it really liberating? Or is this plethora of choice in absolutely everything we do actually oppressing? Ask anybody dating in this modern…
5 Google Analytics Reports For Hotels
According to some, the world’s most valuable resource is no longer oil, it’s data! And for an online businesses such as a hotel there is so much available data and analytics platforms it can be…
Personalisation – What Hotels Can Learn From Netflix
Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years ago, hoteliers are able to…