Budget Season – How’s 2020 Looking?
We’re nearing the end of another year – 2020 is only around the corner. As we busily bustle through the end of the year, tying up loose ends and planning ahead, we find ourselves in…
Net Affinity
Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
The Metasearch landscape – What the future looks like
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. They basically…
Digital Marketing Trends for Hotels – What’ll Be Big in 2020
The New Year is just around the corner, which means you’ve probably started working on your digital marketing plan for 2020. If you haven’t – chop chop! Digital marketing is absolutely vital…
What are the challenges you’ll face when implementing a revenue strategy?
Implementing a solid revenue strategy comes with challenges, as we’re sure you’re aware! It’s important to firstly remember why you’re optimising each of the channels you’re optimising, and secondly, how direct bookings will reduce costs,…
Airbnb – What Can We Learn from Them?
Airbnb takes the phrase “living like a local” and makes it a reality, by giving people the chance to stay in city apartments, rural homes, and quirky accommodation while they explore…
Everything you need to know about direct bookings
We recently sat down with our valued partners, GuestJoy, and chatted all things direct booking-related. Like all of us at Net Affinity, our Business Development Manager Niall Lenihan is pretty passionate about the hospitality industry,…
Top Booking Engine Hacks for Revenue Managers
If you want to capture direct bookings through your website, you need a booking engine – it’s as simple as that. Being able to take bookings straight…
How do you choose the perfect booking engine?
The first ingredient in a well balanced book direct strategy is the right booking engine. There’s a lot to consider when it comes to the perfect booking engine! We’ve put together a guide for your…
Chinese tourism revenue is huge – are we getting enough of it?
Tourism is one of our fair country’s most important economic sectors! It currently supports an estimated 260,000 jobs in communities nationwide. However despite its incredible growth over the last few years,…
Build Up Your Digital Strategy and Personas to Deliver Strong Results For Your Hotel!
Your guests are the beating heart of your business! Without them, your hotel would be eerily desolate (flashbacks to the empty corridors in The Shining anyone?). This…