How to Combat Cart Abandonment
After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last hurdle. However, according to…
Net Affinity
Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
How the digital landscape has shaped The Consumer buying process
Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have changed dramatically. Up…
How Secure Is Your Hotel Website?
When it comes to attracting direct bookings to your hotel, a secure website is an essential component to achieve higher conversion rates. Having a ‘secure’ website is important for providing a safe browsing and shopping…
Tell Your Hotel Brand Story on Social Media
When consumers are faced with endless choices everyday how do they make decisions? What makes them choose one brand over another? Typically it comes down to emotion. A successful brand strategy makes us feel something…
Is Too Much Choice Killing Your Hotel Conversion?
In today’s world choice can often be associated with freedom and autonomy but is it really liberating? Or is this plethora of choice in absolutely everything we do actually oppressing? Ask anybody dating in this modern…
5 Google Analytics Reports For Hotels
According to some, the world’s most valuable resource is no longer oil, it’s data! And for an online businesses such as a hotel there is so much available data and analytics platforms it can be…
Personalisation – What Hotels Can Learn From Netflix
Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years ago, hoteliers are able to…
The Future is Mobile: Is Your Website Ready?
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising, and now outstrips desktop comfortably, conversion rates on mobile aren’t quite keeping up. As of March 2018, 60% of…
Creating a Winning Hotel Loyalty Program
In today’s travel landscape independent hoteliers work very hard to win a direct booking. So when you do, it’s important to encourage the guest to come back directly again and again. The major hotel chains…
The Millennial Traveler – The Friday 5
This week, we’re focused on Millennials. You’ll find out all you need to know about who they are, how to communicate/sell to them, what they consume and most importantly, HOW they consume. There are a…