[SlideShare] 6 Ways to Use Booking Engine Data to Boost Direct Bookings
Your booking engine data should be used to build confidence in your property.
While your booking engine is just one piece of the puzzle, it is more than just a source of bookings. Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has an almost overwhelming amount of data. That data can be used to give your direct bookings a strong boost. The data it provides should be a central part of your conversion strategy, with its ability to highlight guest’s patterns and as a strategic tool in your sales strategy.
If you’re looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data.
Hoteliers know how essential online bookings are to driving their revenue. They also know that their own website booking engines are key to bringing in direct bookings and increasing their profits.
However, your booking engine is a lot more than that: it gathers multitudes of data, which you can use to unlock a competitive advantage. Unpack the data, apply the information and watch the benefits roll in.