[Cheatsheet] 5 Reasons Revenue Management is Essential to Building Direct Bookings
What can your revenue management strategy include to help you build direct bookings? Why is it so important? Revenue management is a field with hundreds of moving parts, and RM’s days tend to be heavy on tasks and short on time.
Nevertheless, it’s important to stop and take a quick glance at your strategy regularly. Make sure you’re focusing on what’s really important.What’s important to your hotel in the short term? How can you make sure short term success isn’t at the expense of your long term gains? These are difficult questions, and they require regular check-ins to keep on track.
To help you do that quickly, this week’s Hotelier Cheatsheet is all about revenue management. Specifically, we’re looking at 5 reasons revenue management is essential to building direct bookings.