We’ve Analyzed 6 Million Hotel Web Sessions.
Here’s What We Found.
Welcome to the first edition of our digital trends report, designed to be the essential companion for the savvy hotelier.
Our conversion optimisation, revenue management and marketing specialists, along with key members of our team, have analyzed the most important digital trends facing hoteliers today. We’re basing our advice on trends that the data tells us are emerging right in our industry.
We’ve analyzed the data from nearly 6,000,000 hotel website sessions, including digital transactions, booking patterns and more, and compared what we’re seeing with the industry at large.
Here are some of our key findings:
- 29% of bookings were made within just 1 week of arrival
- 46% of people booked the ‘best available’ rate plan
- Hotels that use one total price display method consistently see a 20% higher conversion rate
For the details behind those findings and dozens more, we highly recommend you read through the whole report – there’s a lot to discover!
To download your free copy of the full trends report, just click below: