[E-Book] The Book Direct Series: Part One
We’re happy to announce the launch of our latest eBook, The Book Direct Series: Part One.
Our main goal at Net Affinity is to help hotels build a thriving book direct strategy. Our team work exclusively with hoteliers to help them build and focus their online presence, so we know how challenging a book direct strategy can be. This is especially true as the online landscape shifts and OTAs consolidate, growing stronger than ever.
The idea of building and implementing a book direct strategy may seem daunting. Fortunately, we’ve got the expertise to guide you on the journey. Our team of revenue management strategists, designers and digital marketing experts have developed practical strategies to help you drive direct bookings through a variety of methods and platforms.
In this first e-book of a two-part series, you’ll learn about:
- Paid Search: To Bid or Not to Bid on Brand Terms
- How Meta Search Can Shift Business from OTAs to Direct
- 9 Tips: Creating Content for Your Hotel Website
- 7 Conversion-Optimising Principles of Hotel Web Design
- Landing Page Optimisation: Boost Campaign Conversions
In addition to the immediate revenue benefits, building direct bookings increases the lifetime value of the guest and gives you more control over your hotel’s profitability.
Ready to begin your book direct journey? Click the button to download your free copy now!