This week, we’re focused on Millennials. You’ll find out all you need to know about who they are, how to communicate/sell to them, what they consume and most importantly, HOW they consume. There are a…

It can be frustrating when you spend time (and money) creating a marketing campaign that for some reason just doesn’t convert. Whether you’re trying to drive hotel bookings, leads for next year’s weddings or day bookings…

Twitter is one of the most popular social networks in the world with more than 300 million monthly users. Contrary to other platforms like Facebook and Google+, Twitter focuses on short-form and quick succinct snippets…

Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is…

Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their Marketing efforts with a themed campaign, geared at those looking to impress their other half.

At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and so many…

Have you ever wondered what it takes to become a successful Revenue Manager? Or is your hotel in the position of recruiting a Revenue Manager that will help your hotel reach and exceed…

January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! It’s often a…

Hotels have a lot to gain during the Christmas season with everything from voucher sales, to Christmas parties, holiday stays and more. It is important that your hotel website takes this into consideration and ensures…

This week we’ve been keeping a close eye on industry updates with OTAs (Online Travel Agents), Google and Airbnb. All of which seem to be making big leaps with the technology they’re using to offer…