In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for your product, increase interest…
Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for…
Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. This virtual storefront could be…
What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what return to expect on them,…
As a hotelier, your goal is to sell rooms. You want people to book your special offers, and you want a lot of people to book. There are a lot of new techniques and fancy…
As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is changing. In a time when digital activity is increasing, online bookings are growing and many hotels are becoming more sophisticated…
We’re kicking off the autumn with a new series of hotelier cheatsheets. These are one page, printable cheatsheets designed to give you all the info you need at a moment’s glance. You’ll be able to get…
What are the biggest challenges hotel marketers face today? This week, we zeroed in on the issues that every modern hotel marketer faces. How do you deal with an industry where your average consumer goes…
Which topics are making waves and what are you, our readers, most interested in? We’re a little over halfway through 2016, and we thought we’d take a look back at some of our favourite pieces…
Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. Metasearch sites can be a great asset to building…