Traveler Motivation, and How to Translate It to Bookings
Expedia has created a new study specifically on the motivations of European travelers. Among other...
5 Types of Campaigns Your Hotel Must Run on Google AdWords
Google AdWords is a powerful tool, reaching up to 90% of users worldwide. It’s the power behind, of...
What Matters for Mobile Bookings for Hotels? Speed
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising...
Hyatt’s Latest Move to Balance OTA Relationships
In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s...
Why Rate Disparity Matters, and What to Do About It
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find...
The Hotel Blog: Boost Your SEO and Connect With Guests
The travel industry has evolved tremendously in the last few decades. The shift to online is the...
[Infographic] What Makes a Successful Revenue Strategy?
The travel industry is competitive, fragmented and swiftly changing. In that environment, an...
Is Loyalty Good for Business?
Are hotels “winning” the book direct wars, and can they successfully continue to drive direct...
Improve Your Hotel’s Revenue Strategy with Proper Segmentation
Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year,...
What Makes a Successful Revenue Strategy for Independent Hotels?
Independent hotels face a unique set of opportunities and challenges when it comes to developing...
Negative SEO: 6 Little Things with a Big Impact on Your Hotel Website
Negative SEO is a term usually used to describe an attack on your website by a competitor to lower...
The Upsides for Independent Hotels Today
This week, at a panel during the Independent Lodging Executive Summit, leading management...
