Why It Matters: Driving More Bookings With Design

Does great design help you get more guests in your hotel? If it does, how and why does it work?

Today, we’re going to look at conversion centred design. This means design that is focused around the goal of converting your website visitors into paying guests. You only have 3 to 5 seconds to grab your visitor’s attention – after that, you need to persuade them you’ve got something worth sticking around for!

To do that, you must understand what good design is, how it can help, and where specifically you should focus your design efforts.

So, we’re going to look at design as form and function together, what that means for visitors and a few cool tools to help you figure out how well your website design is working. After that, we’ll talk about the buying process, the importance of getting your potential guests’ attention (it’s easier than you think!) and how landing pages are key to a good conversion strategy.

Improving conversion is about getting visitors attention and then getting rid of any reason they have to leave during the booking process, or ‘minimising abandonment conditions.’

Check out the presentation at the top to figure out how design is going to help you get more guests, and let us know about any suggestions you have – we’re always learning!

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