400% increase in voucher sales for Killeavy Castle Estate

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Killeavy Castle Estate is a beautifully restored castle offering a boutique hotel accommodation experience. Located in the lush surroundings of Armagh, it’s a haven for a bit of luxurious peace, quiet and comfort!

The beginning

We began working with the team at Killeavy Castle Estate two years ago, establishing a positive, collaborative and successful relationship quite quickly! We kicked off by providing their new hotel with our booking engine and then marketing services later on from February 2020. Strategic goals and vision was understood between both client and provider, which is one reason why the road to success has been as smooth as it has.

The results we’ve seen together

Thanks to a collaborative effort and understanding, results have been extremely positive from the get go, from website traffic to bedroom bookings to revenue to voucher sales. We’ve continued to see strong, healthy growth throughout 2020 too, which is saying something all things considered!

Specifically, there has been a 95% increase in website traffic, a 305% increase in bedroom bookings, a 307% increase in revenue and a 400% increase in voucher sales!

What does the client think?

Terry Kelly, Sales and Marketing Manager of Killeavy Castle Estate says: “Having a fantastic product such as Killeavy Castle Estate is only half the formula in achieving online trading success. We initially partnered with Net Affinity to give us an online presence through a website and to sell our products through their booking engine platforms but since we employed their digital marketing services we have been overwhelmed by the successes we have achieved together. We have attained significant increases across all our sales outlets and are still continuing to see strong growth (even throughout a pandemic). This has been made possible by the Net Affinity online platform along with the support and direction received from our Account Manager Peter Cooke. We also found great benefit from the series of masterclasses and podcasts provided throughout the pandemic and we have embraced all the learnings from these to make our website more compatible, optimised and user friendly. We look forward to a continued prosperous relationship with Net Affinity over the years ahead.”

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