Inchydoney Island Lodge & Spa is perched in the idyllic Irish version of paradise, West Cork, overlooking the vast Atlantic Ocean. Just 3km from Clonakilty, the 4 star property was voted ‘Best Place to Stay in Munster’ and is steeped in rugged natural beauty. It’s an irresistible spot for staycations, weddings and spa breaks.
The evolution of our partnership
We began our long working relationship with Inchydoney in 2011 and after a period of time with another provider, they returned to us in March of 2019.
Like any property, one of the biggest challenges faced by Inchydoney is the competitive market itself. Using our feature-rich booking engine (the newest technology on the market), alongside a beautiful bespoke designed website and award-winning marketing services, Inchydoney’s direct business has been going from strength to strength, with their team repeatedly facing increased demand for the property.
The new booking engine Inchydoney are using is a piece of technology that has been built from the ground up, with years’ worth of our knowledge and learnings applied. Hosted using the most modern cloud infrastructure and built around APIs, it enables us to artfully link all of a hotel’s tech together, propelling their systems toward extraordinary heights.
With the support of excellently enthusiastic clients, we developed a strategy to increase direct bookings, including the refinement of audience targeting and digital marketing messaging. This, along with our award winning booking engine and bespoke website design, has helped create a seamless booking experience for the guests of Inchydoney Lodge & Spa.
Solid performance and teamwork make property thrive
As well as streamlining their booking process, we have tried to ensure Inchydoney’s digital marketing message encouraged potential guests to book direct. Our digital marketing team have perfected the hotel’s Google Ads activity, tailoring campaigns to ensure the message is consistently book direct. Alongside this more consistent book direct messaging, we have specified our audiences and supported the primary message with relevant seasonal offers throughout the year.
What are the results?
Inchydoney undertook a fabulous refurbishment of their bedrooms in Q1 of 2023. Even with many rooms out of action for a month, we still collectively grew booked revenue by 7%.
Comparing 2022 with 2019, Inchydoney grew their bookings by 57%, room nights by 54% and booked revenue by 61%.
We’re excited to continue innovatively working with Inchydoney on their book direct strategy.
This stunning property has a bright future ahead.
Here’s what the client thinks
“We have been extremely happy with our changeover to Net Affinity. We feel we have a common goal of increasing direct bookings to the hotel. We pride ourselves on our commitment to our very loyal guests and feel that this is also shared with Net Affinity, which is very important to us.
We have enjoyed an increase in our direct bookings as well as very positive results to our digital marketing strategy which has been implemented by Net Affinity – this has been very encouraging for us.
We are very proud of our new website design and feel that it captures the very essence of Inchydoney, our location and what we offer. Overall, we are delighted to work with Julie, Niamh and the wider Net Affinity Team. We feel our values and commitments are very much aligned and this gives us great confidence that Net Affinity is an extension of our inhouse team.”
Ruth McCarthy – Director of Sales & Marketing at Inchydoney Island Lodge & Spa.
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