Net Affinity
Net Affinity are award winning hotel technology experts. Our booking engine and services will facilitate everything your guest wants from the booking experience. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 20 years experience in the hotel industry has given us.
Digital Marketing What will hotel technology trends be in 2023?
- 5 minute read
'To be commercially successful and sustainable, hoteliers continually need to ensure that their...
Digital Marketing TikTok marketing for hotels: is it worth it?
- 6 minute read
'Authenticity is quickly becoming the new cultural currency',- Richard Hyde, managing director of ...
Revenue Strategies Here are the best hotel customer retention strategies
- 4 minute read
'Customer retention' is pretty up there in a hotelier's goals. It's no good getting someone to the...
Digital Marketing Prepare your hotel for winter bookings
- 3 minute read
Who could have predicted the type of recovery the hospitality and tourism industries have been...
Digital Marketing How can automation help your hotel run more efficiently?
- 7 minute read
'2022 is the year of automation' What is automation? Automation refers to anything (a...
Digital Marketing How to attract 'digital travellers'
- 4 minute read
We're veering into autumn and it won't be too much longer until 2022 comes to a close. Given this,...
Case Studies Working with Galgorm, a hotel collection with over 98% direct business
- 3 minute read
Galgorm Resort is Northern Ireland’s premier luxury hotel and spa. Sitting amongst 163 acres of...
Digital Marketing How can you improve guest communication?
- 3 minute read
Anytime a customer comes into contact with a business, however remote, they have an opportunity to...
Digital Marketing Making metasearch work for you
- 4 minute read
With an estimated 5.6 billion searches made per day, Google has 90.46% of the search engine market...
Digital Marketing Attracting new kinds of digital travellers
- 5 minute read
There is a lot of 'new' to be recognised, dealt with and accommodated for in the aftermath of the...
Revenue Strategies 10 top tips for handling negative reviews
- 5 minute read
81% of travelers always or often read reviews before booking their accommodations. A glowing...