Friday Five | September 11, 2015
The hype this week is all around technology. From mobile responsiveness to texting your guests, a major new horizon in the hotel industry has centred on the brave new world tech is opening up to us. Smart hoteliers are constantly seeking new ways to leverage technology to engage with guests and build their brand—here’s some of the top advice from the week.
How Strong is Your Site? Learn From 9 Big Brands with High-Performing Websites
Here are some of the most important factors in making the best websites as successful as they are. Beyond SEO and content, as important as they are, you should be looking at performance, mobile and security.
6 Conversion Principles You Can Learn From the Mere-Exposure Effect
We’re creatures of habit. People prefer things—and hotels—they’re familiar with. This article gives great advice on how we can leverage this in our marketing. The more people see of you, and the more you look like other things they’re familiar with, the more likely they are to feel good about you and your hotel.
Text Messages: The New Model for Hotel-Guest Communication
CheckMate, a communications startup to help hotels go digital, have noticed a trend. Guests are increasingly fond of communicating with hotel staff via text messaging. It’s not just millennials, either – people of all ages are responding to hotels that offer a service like this, which lets them communicate instantly and in a familiar way with the hotel. It’s leading to more customer satisfaction, and better TripAdvisor reviews.
The Future of the Travel Industry Puts Customers in the Driver’s Seat
The power shift in the travel industry has gone to the customer, and one-on-one, personalized engagement is more important than ever before. The hotels that will rise to the tops are those who create a great experience for guests to talk about, those that respond quickly to reviews and comments online, and those that engage directly with their guests.
Hoteliers, Disrupt Before Someone Else Does
Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them.