What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
Personalisation – What Hotels Can Learn From Netflix
Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018....
The Future is Mobile: Is Your Website Ready?
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising,...
Beat the Algorithm: How to get your content seen on Facebook/Instagram
Remember the days when your Facebook wall and newsfeed were cluttered with hundreds of photos of...
Creating a Winning Hotel Loyalty Program
In today’s travel landscape independent hoteliers work very hard to win a direct booking. So when...
How To Get Millennials to Book Direct
“Millennials” or Generation Y are the first generational demographic to be brought up with...
7 Ways to Optimise Your Images for SEO
Search engine optimisation or SEO is the practice of making your website visible online in the...
Hotel Revenue Management-The Friday 5
This week, we’ve found some articles with great advice to improve your hotel revenue strategy and...
A Revenue Manager’s Daily Checklist
Revenue Managers are a key asset in every hotel, overseeing the distribution strategy of the hotel...
[Slideshare] Google my business for hotels
An important step in every hotel SEO strategy is to claim, verify and optimise your Google My...
Hotel Pricing Strategies – The Friday 5
This week we’re looking at pricing strategies and how the best revenue managers maximise room...
Hotel Supply and Demand: How to Maximise Room Revenue
The law of supply and demand is one of the most basic, and also one of the most important,...
#AWESOME: 6 HOTEL TIPS FOR TWITTER
These days social media is part of every hotel’s online marketing strategy but while the majority...
