What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world,...
The Challenges of a Rebrand
Your checklist to a successful website & marketing rebrand Taking on a rebrand is an exciting, yet...
How to prepare a brief for your web agency
So, you have decided you need a new website. You are now left with a daunting to-do list and a long...
Why Revenue Management and Marketing Must Align
Today, every hotelier knows that the modernisation of revenue management and marketing strategies...
Employee Series #1- Our Design Manager Dan
Here at Net Affinity, each individual member of our team is bursting with knowledge, passion and...
Millennials don’t join loyalty programs but are great social advocates
Millennials are commonly described as the generation with a desire for new experiences. Spontaneity...
7 Booking Engine Hacks Every Revenue Manager Should Know
In the hotel industry we all understand the importance of achieving more direct bookings in order...
5 Ways of Optimising your Email Marketing Strategy
In today’s technology-driven world, a common part of our morning routine is reaching for a mobile...
Location, Location, Location – The Importance of Geo-targeting in Digital Marketing
The most effective marketing solution includes awareness of your audience – their needs and...
Tell Your Hotel Brand Story on Social Media
When consumers are faced with endless choices everyday how do they make decisions? What makes them...
Is Too Much Choice Killing Your Hotel Conversion?
In today’s world choice can often be associated with freedom and autonomy but is it really...
5 Google Analytics Reports For Hotels
According to some, the world’s most valuable resource is no longer oil, it’s data! And for an...
