What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
How To Reduce Direct Hotel Cancellations
Hotel cancellation terms are one of the major deciding factors for a guest making a booking. With...
A Masterclass in Lookalike & Similar Audience Marketing
Similar Audience and Lookalike Marketing on AdWords and Facebook is all about expanding your...
18 Hotel Marketing Trends For 2018
At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends,...
[INFOGRAPHIC] 6 SEO Practices Every Hotelier Should Know
What better time than the present to reflect on your SEO performance and set the stage for better...
Discover Untapped Markets, And See Your Profit Grow
This week we’ve been thinking about how hotels discover and use previously unknown markets. New...
6 Things Every Revenue Manager Should Do In January
With just a small percentage of difference in your hotel’s RevPAR between success and...
[INFOGRAPHIC] 10 Ways To Ring In the New Year, With More Bookings!
January is right around the corner and although hoteliers are preoccupied with making the most out...
Your 6 New Year’s SEO Resolutions
What better time than the present to reflect on your SEO performance and set the stage for better...
[INFOGRAPHIC] How To Conduct A Site Usability Test
How often do you go to your hotel website and look at it with fresh eyes? It can be difficult to...
How To Rate Cyber Weekend 2017
So another Cyber weekend has been and gone. The 4-day shopping extravaganza is drawing more and...
Your Holiday SEO Checklist
Hotels have a lot to gain during the Christmas season with everything from voucher sales, to...
Travel Giants Reveal Latest Hand
This week we’ve been keeping a close eye on industry updates with OTAs (Online Travel Agents),...
