What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
Understand Your Guests To Increase Conversion Rates
As a hotelier you might see your guests at check-in, dining in your hotel restaurant, or using your...
5 Ways To Protect Your Hotel Brand Online And Increase Profit
Take Ownership of your hotel’s online presence now! A very useful exercise which all hoteliers...
How To Win Big At Cyber Weekend And Boost Revenue
Cyber Weekend 2016 went off with great success for Net Affinity clients. That’s why this year we...
6 Ways To Use Events To Increase Your Bottom line
Wherever your hotel is based, local events are taking place all the time and could be a vehicle for...
The Evolving Online Landscape
This week our reads are all about the ever-changing online landscape, from the latest social...
Don’t Overlook Email Marketing! Tips For Getting It Right
When hotels get started with digital marketing, often the first thing they tend to look at is...
4 Mobile SEO Tactics for Hoteliers
With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of...
Big Data, AI, and Strategic Investment In Customer Experience
New advancements in machine learning have made analysing large sets of customer data easier than...
Meeting Internal Challenges For Revenue Management
It’s challenging being a Revenue Manager! Whether you’re in a large city-centre hotel, or a small...
[Infographic] Why Negative Reviews Matter & What To Do About Them
As any modern hotelier will know, the power of the guest review should never be underestimated....
When It Comes To Site Speed, Mobile-First Design Wins
In the fight to convert leads into bookings before the user loses interest and books elsewhere,...
3 Ways To Go Viral And Generate Bookings
In the 21st century every marketing campaign we see online or offline has a strategy behind it in...
