What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
[Infographic] 18 Tips To Boost Hotel Bookings And Get More Revenue
Understanding what influences guests to book, and most importantly book direct at your hotel, is...
How To Claim Your Hotel’s Google My Business Account, And Why
Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first...
Revenue Strategies & Tips to Increase Direct Bookings
This week, we’ve found some articles with great advice to improve your book direct strategy. Robert...
[Infographic] 6 Ways to Overcome Mobile Booking Abandonments
It’s time to talk about cart abandonment on mobile. While mobile traffic is still growing strongly,...
Net Affinity Increase the Speed of Their Mobile Web App by 20% with AMP
Net Affinity are AMPing up their mobile web app. They have recently rolled out updates to their...
Why Should Guests Pick You? Your Hotel Value Proposition
The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever...
The Missing Link in Book Direct Strategies: the Front Desk
Hoteliers have been putting huge amounts of efforts into building solid book direct strategies....
To Stand Out, Loyalty Programs Must Solve Problems
This week’s reads are about the continuing loyalty buzz, what “experience” means in a hotel, and...
Don’t Say “Book Direct”
Industry jargon gets between you and your guests. It can reduce the number of bookings you get,...
6 Easy Ways to Improve Your Hotel’s Mobile Website
With mobile traffic outstripping desktop and mobile bookings on the rise, a mobile website is now a...
Competition Authority Urges Hotels to Step Up Pricing Strategy
This week, the Competition and Markets Authority encourages hotels to step up their pricing...
Use Past, Present and Future Data in Your Revenue Management
What should revenue managers base their decisions on? At the core, Revenue managers must base their...
