Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
[Infographic] Why Negative Reviews Matter & What To Do About Them
As any modern hotelier will know, the power of the guest review should never be underestimated....
When It Comes To Site Speed, Mobile-First Design Wins
In the fight to convert leads into bookings before the user loses interest and books elsewhere,...
3 Ways To Go Viral And Generate Bookings
In the 21st century every marketing campaign we see online or offline has a strategy behind it in...
[Infographic] 18 Tips To Boost Hotel Bookings And Get More Revenue
Understanding what influences guests to book, and most importantly book direct at your hotel, is...
How To Claim Your Hotel’s Google My Business Account, And Why
Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first...
Revenue Strategies & Tips to Increase Direct Bookings
This week, we’ve found some articles with great advice to improve your book direct strategy. Robert...
[Infographic] 6 Ways to Overcome Mobile Booking Abandonments
It’s time to talk about cart abandonment on mobile. While mobile traffic is still growing strongly,...
Net Affinity Increase the Speed of Their Mobile Web App by 20% with AMP
Net Affinity are AMPing up their mobile web app. They have recently rolled out updates to their...
Why Should Guests Pick You? Your Hotel Value Proposition
The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever...
The Missing Link in Book Direct Strategies: the Front Desk
Hoteliers have been putting huge amounts of efforts into building solid book direct strategies....
To Stand Out, Loyalty Programs Must Solve Problems
This week’s reads are about the continuing loyalty buzz, what “experience” means in a hotel, and...
Don’t Say “Book Direct”
Industry jargon gets between you and your guests. It can reduce the number of bookings you get,...
