Navigating Sensitive Topics in Email Marketing
We’re exploring an increasingly important topic in email marketing: how to communicate effectively...
Google Facing Fines Even as Offering Grows
Google may be facing legal troubles in Europe in more than one area, even as they continue to...
Prospecting Campaigns: The Modern Billboard for Hotels
What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic.
What’s Slowing Down Your Hotel Website? Site Weight [Infographic]
Your hotel website speed depends on a few factors. What browser your potential guests are using,...
OTAs and Hotels Spending More to Acquire Guests
In an article which describes OTA advertising tactics as “bullish”, AdAge lays out the problem with...
The 4 Best Rate Plans for Hotels [Slideshare]
How do you design a successful rate plan for your hotel? Why are some rate plans more successful...
Guide to Google Tools for Hotels: Google+ and Google My Business
Google + and Google My Business are important tools for hoteliers.
Traveler Motivation, and How to Translate It to Bookings
Expedia has created a new study specifically on the motivations of European travelers. Among other...
5 Types of Campaigns Your Hotel Must Run on Google AdWords
Google AdWords is a powerful tool, reaching up to 90% of users worldwide. It’s the power behind, of...
What Matters for Mobile Bookings for Hotels? Speed
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising...
Hyatt’s Latest Move to Balance OTA Relationships
In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s...
How To Build & Analyse Successful Hotel Rate Plans
How do you design a successful rate plan for your hotel? Why are some rate plans more successful...
Why Rate Disparity Matters, and What to Do About It
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find...
