Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
5 Types of Campaigns Your Hotel Must Run on Google AdWords
Google AdWords is a powerful tool, reaching up to 90% of users worldwide. It’s the power behind, of...
What Matters for Mobile Bookings for Hotels? Speed
Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising...
Hyatt’s Latest Move to Balance OTA Relationships
In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s...
How To Build & Analyse Successful Hotel Rate Plans
How do you design a successful rate plan for your hotel? Why are some rate plans more successful...
Why Rate Disparity Matters, and What to Do About It
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find...
The Hotel Blog: Boost Your SEO and Connect With Guests
The travel industry has evolved tremendously in the last few decades. The shift to online is the...
Tips to Evaluate and Succeed with Hotel Tech
This week’s round up of reads starts with a great piece from Snapshot, focusing on how to evaluate...
[Infographic] What Makes a Successful Revenue Strategy?
The travel industry is competitive, fragmented and swiftly changing. In that environment, an...
Is Loyalty Good for Business?
Are hotels “winning” the book direct wars, and can they successfully continue to drive direct...
Improve Your Hotel’s Revenue Strategy with Proper Segmentation
Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year,...
Hotel Ads are Growing – Are You Using Them?
What goes into a successful revenue strategy? We’ve taken a good hard look at what you need to...
Why Hotels Should Stick With Independent Technology Suppliers
In the past few years, large online travel agencies like Booking.com and Expedia have developed...
