Navigating Sensitive Topics in Email Marketing
We’re exploring an increasingly important topic in email marketing: how to communicate effectively...
The Hotel Blog: Boost Your SEO and Connect With Guests
The travel industry has evolved tremendously in the last few decades. The shift to online is the...
Tips to Evaluate and Succeed with Hotel Tech
This week’s round up of reads starts with a great piece from Snapshot, focusing on how to evaluate...
[Infographic] What Makes a Successful Revenue Strategy?
The travel industry is competitive, fragmented and swiftly changing. In that environment, an...
Is Loyalty Good for Business?
Are hotels “winning” the book direct wars, and can they successfully continue to drive direct...
Improve Your Hotel’s Revenue Strategy with Proper Segmentation
Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year,...
Hotel Ads are Growing – Are You Using Them?
What goes into a successful revenue strategy? We’ve taken a good hard look at what you need to...
Why Hotels Should Stick With Independent Technology Suppliers
In the past few years, large online travel agencies like Booking.com and Expedia have developed...
What Makes a Successful Revenue Strategy for Independent Hotels?
Independent hotels face a unique set of opportunities and challenges when it comes to developing...
Negative SEO: 6 Little Things with a Big Impact on Your Hotel Website
Negative SEO is a term usually used to describe an attack on your website by a competitor to lower...
The Upsides for Independent Hotels Today
This week, at a panel during the Independent Lodging Executive Summit, leading management...
6 Ways to Conquer Mobile Cart Abandonment
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to...
Pinterest for Hotels: Everything You Need to Know
Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s...
