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Digital Marketing Hyatt’s Latest Move to Balance OTA Relationships
- 4 minute read
In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s...
Book Direct, Revenue Strategies How To Build & Analyse Successful Hotel Rate Plans
- 4 minute read
How do you design a successful rate plan for your hotel? Why are some rate plans more successful...
Digital Marketing, Revenue Strategies Why Rate Disparity Matters, and What to Do About It
- 8 minute read
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find...
Digital Marketing The Hotel Blog: Boost Your SEO and Connect With Guests
- 4 minute read
The travel industry has evolved tremendously in the last few decades. The shift to online is the...
Book Direct Tips to Evaluate and Succeed with Hotel Tech
- 3 minute read
This week’s round up of reads starts with a great piece from Snapshot, focusing on how to evaluate...
Digital Marketing, Revenue Strategies [Infographic] What Makes a Successful Revenue Strategy?
- 1 minute read
The travel industry is competitive, fragmented and swiftly changing. In that environment, an...
Digital Marketing Is Loyalty Good for Business?
- 3 minute read
Are hotels “winning” the book direct wars, and can they successfully continue to drive direct...
Digital Marketing, Book Direct, Revenue Strategies Improve Your Hotel’s Revenue Strategy with Proper Segmentation
- 7 minute read
Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year,...
Revenue Strategies Hotel Ads are Growing – Are You Using Them?
- 2 minute read
What goes into a successful revenue strategy? We’ve taken a good hard look at what you need to...
Book Direct, Revenue Strategies Why Hotels Should Stick With Independent Technology Suppliers
- 6 minute read
In the past few years, large online travel agencies like Booking.com and Expedia have developed...
Digital Marketing, Book Direct, Revenue Strategies What Makes a Successful Revenue Strategy for Independent Hotels?
- 10 minute read
Independent hotels face a unique set of opportunities and challenges when it comes to developing...
Digital Marketing Negative SEO: 6 Little Things with a Big Impact on Your Hotel Website
- 5 minute read
Negative SEO is a term usually used to describe an attack on your website by a competitor to lower...