Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
What Makes a Successful Revenue Strategy for Independent Hotels?
Independent hotels face a unique set of opportunities and challenges when it comes to developing...
Negative SEO: 6 Little Things with a Big Impact on Your Hotel Website
Negative SEO is a term usually used to describe an attack on your website by a competitor to lower...
The Upsides for Independent Hotels Today
This week, at a panel during the Independent Lodging Executive Summit, leading management...
6 Ways to Conquer Mobile Cart Abandonment
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to...
Pinterest for Hotels: Everything You Need to Know
Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s...
Technology Focus Needed to Drive Direct Bookings
Hotels need to focus on their technology to drive direct bookings. Siteminder’s Global Hotel...
12 Simple Tools to Make Your Hotel Marketing Easier
It’s the little things that often take the most time when it comes to hotel marketing. Once your...
[Slideshare] Attribution Models: The Secret Ways Guests Discover Your Hotel
As digital marketing gets more sophisticated, the topic of attribution models has come up over and...
Your Hotel’s SEO: The Key to Keywords
Keywords are, for lack of a better word, key to your success in your hotel website’s SEO. Effective...
How are Hotels Faring in the Book Direct Wars?
This week provided some great insight into how hotels, as of May 2017, are faring in the context of...
How is Brexit Hitting Hotels? An Analysis & Recommendations
On March 29th, British Prime Minister Theresa May triggered Article 50 to start the process for the...
Comparing Attribution Models: Which is Right for Your Hotel?
In our last blog article about attribution models and the user journey, we discussed the different...
