Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
Cross-Device Marketing and Mobile Hospitality: Still a Challenge
Mobile has been a force in hospitality for a decade. Levels of traffic on mobile are rivaling or...
Time to Rethink Loyalty?
This article originally appeared on hetras.com and was written by Agnes Stockburger. Minor edits...
How to Overcome High Cancellation Rates on OTAs
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it...
Data & Personalisation are Key for Growing Hotel Loyalty Programs
Loyalty has become an extremely hot topic for hotels over the past year. As book direct strategies...
How Do Guests Engage With Your Hotel Website? 8 Questions to Ask
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you...
From the First Boutique Hotel to Modern Loyalty Programs
This week, we’re contrasting contemporary best practices with a bit of history that tells us how we...
10 Under-the-Radar Advantages for Independent Hotels
The independent hotel market in Europe is a big business, in terms of employment, tourism and...
5 Ways Revenue Management is Essential to Building Direct Bookings
Revenue management is fundamental to a well-run hotel. It’s the way hoteliers manage rates,...
Europe: The Future of Travel Technology?
Hotels may soon be seeing more technology startups they can take advantage of to drive more direct...
Six Stats to Measure for a Successful Hotel Digital Marketing Strategy
When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your...
[Slideshare] Landing Pages: Turn Paid Traffic into Serious Hotel Revenue
Landing pages are an important part of the booking funnel. They help you convert your paid traffic,...
Hotels Striving to Control Prices and Profits
This week’s news has involved much discussion of pricing. Hotels are seeing some signs that price...
