Navigating Sensitive Topics in Email Marketing
We’re exploring an increasingly important topic in email marketing: how to communicate effectively...
Technology Focus Needed to Drive Direct Bookings
Hotels need to focus on their technology to drive direct bookings. Siteminder’s Global Hotel...
12 Simple Tools to Make Your Hotel Marketing Easier
It’s the little things that often take the most time when it comes to hotel marketing. Once your...
[Slideshare] Attribution Models: The Secret Ways Guests Discover Your Hotel
As digital marketing gets more sophisticated, the topic of attribution models has come up over and...
Your Hotel’s SEO: The Key to Keywords
Keywords are, for lack of a better word, key to your success in your hotel website’s SEO. Effective...
How are Hotels Faring in the Book Direct Wars?
This week provided some great insight into how hotels, as of May 2017, are faring in the context of...
How is Brexit Hitting Hotels? An Analysis & Recommendations
On March 29th, British Prime Minister Theresa May triggered Article 50 to start the process for the...
Comparing Attribution Models: Which is Right for Your Hotel?
In our last blog article about attribution models and the user journey, we discussed the different...
Cross-Device Marketing and Mobile Hospitality: Still a Challenge
Mobile has been a force in hospitality for a decade. Levels of traffic on mobile are rivaling or...
Time to Rethink Loyalty?
This article originally appeared on hetras.com and was written by Agnes Stockburger. Minor edits...
How to Overcome High Cancellation Rates on OTAs
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it...
Data & Personalisation are Key for Growing Hotel Loyalty Programs
Loyalty has become an extremely hot topic for hotels over the past year. As book direct strategies...
How Do Guests Engage With Your Hotel Website? 8 Questions to Ask
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you...
