Navigating Sensitive Topics in Email Marketing
We’re exploring an increasingly important topic in email marketing: how to communicate effectively...
10 Types of Data You Should Look At to Improve Your Hotel’s Distribution Game
Distribution strategy is one of the murkiest areas of revenue management for many hoteliers. It’s...
Loyalty and Guest Experience in the Digital Age
Loyalty in the digital age: does it exist? That’s been a big question for a number of years now,...
Facebook City Guides: The Latest in Distribution?
Facebook’s City Guides has gone live for a select number of users on March 2nd. What does it do,...
Landing Pages: The Secret to Turn Paid Traffic into Hotel Bookings
Landing pages are an important part of the booking funnel. They help you convert your paid traffic,...
Trump’s New Travel Ban Already Making International Waves in Tourism
President Trump’s travel bans are making waves, both domestically and abroad. The new order imposes...
5 Design Tactics Helping Hoteliers Drive Direct Bookings
What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s...
[SlideShare] 11 Things to Look for in a Hotel Booking Engine Provider
What should you be getting from your hotel booking engine provider? Which features are most...
Proximity Now the Most Important Ranking Factor for Local Searches
Whitespark, a team of SEO experts focused on local search, has noticed something big: proximity to...
Attribution Models: The Secret Ways Guests Discover Your Hotel
As digital marketing gets more sophisticated, the topic of attribution models has come up over and...
[SlideShare] 6 Ways to Use Booking Engine Data to Boost Direct Bookings
Your booking engine data should be used to build confidence in your property.
Run a Social Media Competition Your Hotel Can Be Proud Of
If your hotel’s social media presence isn’t getting you the bookings you want, there’s a simple...
Revenue Opportunities – What Can Your Hotel Do?
This week is all about the opportunities for your hotel’s revenue strategy. We’ve found benchmarks...
