Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
Proximity Now the Most Important Ranking Factor for Local Searches
Whitespark, a team of SEO experts focused on local search, has noticed something big: proximity to...
Attribution Models: The Secret Ways Guests Discover Your Hotel
As digital marketing gets more sophisticated, the topic of attribution models has come up over and...
[SlideShare] 6 Ways to Use Booking Engine Data to Boost Direct Bookings
Your booking engine data should be used to build confidence in your property.
Run a Social Media Competition Your Hotel Can Be Proud Of
If your hotel’s social media presence isn’t getting you the bookings you want, there’s a simple...
Revenue Opportunities – What Can Your Hotel Do?
This week is all about the opportunities for your hotel’s revenue strategy. We’ve found benchmarks...
8 Key Revenue Strategy Trends for 2017
Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a...
[Slideshare] 5 Step Guide to Overcome Booking Abandonment
Booking abandonment plagues hoteliers everywhere. Numbers in the range of 81% abandonment are often...
Boost Your Bookings from Instagram With This Checklist
Instagram’s focus on visuals gives you plenty of opportunities to show off your hotel, wow...
Travel Ban Dims Expectations for Travel in Coming Months
This week, Donald Trump’s travel ban has caused a bit of a stir in the industry. As the ban is...
Mobile Devices Dominate Hotel Web Traffic
Mobile continues to see dramatic growth and change. We’ve analysed the latest data on which devices...
15 Ways to Reduce Your Guests’ Booking Stress
Expedia has begun an experiment designed to reduce the stress most people feel when booking a...
