Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
Ready? Google’s Extended Text Ads and Mobile Index Rolling Out
On January 31st, Google fully launched their new Extended Text Ads. All new ads will be ETAs, and...
Mobile Search Revenue Grows, Suggesting Higher Rates Ahead
Google has seen very strong profits for their mobile advertising in Q4 2016. While mobile ads are...
[SlideShare] How Do Hotels Grow Rates? 5 Strategies for Success
The annual budget season for hotels has come around again! For dedicated sales teams, this means...
How Should Your Hotel Website Display Pricing?
Pricing methods are one of the areas of hotel websites where data trumps conventional wisdom. If...
The Future of Hotel Revenue Management
This week, we found a number of remarkable studies and guides to share with you. Firstly, Cornell...
When Do Hotel Guests Book – and Cancel?
Net Affinity analyzed guest booking behaviour across 6 million hotel website sessions as part of...
Booking.com Fined for Violating Competition Clause
Welcome back to our weekly roundup of the best news, studies and guides of the week. We hope...
10 Things You Must Do to Grow Your Hotel’s Direct Bookings in 2017
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to...
Who’s Travelling? Female Travellers Spend More
In Net Affinity’s Digital Trends for the Hotel Industry, we analyzed the data from nearly 6,000,000...
[INFOGRAPHIC] 17 Hotel Marketing Trends for 2017
2017 is knocking on our doors. Most of us are more than ready to see what a new year will bring!...
How do Hotels Grow Rates? 5 Strategies for Success
The annual budget season for hotels has come around again! For dedicated sales teams, this means...
Why and How Independent Hotels Should Set Up Loyalty Programs
Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive...
