Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
Mobile Bookings for Hotels: 5 Steps to Success
Mobile bookings for hotels are behind the curve: Almost two out of five mobile shoppers have...
2016 Year In Review: A Time for Direct Bookings
As we hang tinsel around our desks and start to think hopefully about turkey, we’re taking some...
Travel Bots Are On the Rise In 2017
The future is here, and, as you might have expected, it’s robots. Travel bots have been in...
[E-BOOK] Digital Trends for the Hotel Industry
We’ve Analyzed 6 Million Hotel Web Sessions. Here’s What We Found. Welcome to the first edition of...
The 12 Days of Christmas Voucher Sales
75% of voucher sales occur in the 12 day run up to Christmas The countdown to Christmas is...
[SlideShare] 6 Ways Revenue Managers Use Data
What should revenue managers base their decisions on? At the core, Revenue managers must base their...
Black Friday Saw 57.5% Increase in Conversions for Hotels
This Cyber Weekend was a big one for hotels. With more European hotels than ever before...
5 Strategies to Simplify the Guest Journey – Part 2
This is the second part in our 2-part series on 5 strategies to simplify the guest journey. For...
5 Strategies to Simplify the Guest Journey – Part 1
How can you grow direct bookings on your hotel website? Help your guests make a booking in as few...
Your Hotel Marketing Strategy: Preparing for 2017
With Christmas just one month away, 2017 is coming up quickly. This week, we read up on some of the...
[E-Book] The Revenue Manager’s Guide to Building Direct Bookings
Our goal at Net Affinity is to help hotels build a thriving book direct strategy. We know that...
Consumption of Travel Content Grows 44% in 2016
“The 2016 Traveler’s Path to Purchase”, conducted by comScore, was just released by Expedia Media...
