What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
[E-BOOK] Digital Trends for the Hotel Industry
We’ve Analyzed 6 Million Hotel Web Sessions. Here’s What We Found. Welcome to the first edition of...
The 12 Days of Christmas Voucher Sales
75% of voucher sales occur in the 12 day run up to Christmas The countdown to Christmas is...
[SlideShare] 6 Ways Revenue Managers Use Data
What should revenue managers base their decisions on? At the core, Revenue managers must base their...
Black Friday Saw 57.5% Increase in Conversions for Hotels
This Cyber Weekend was a big one for hotels. With more European hotels than ever before...
5 Strategies to Simplify the Guest Journey – Part 2
This is the second part in our 2-part series on 5 strategies to simplify the guest journey. For...
5 Strategies to Simplify the Guest Journey – Part 1
How can you grow direct bookings on your hotel website? Help your guests make a booking in as few...
Your Hotel Marketing Strategy: Preparing for 2017
With Christmas just one month away, 2017 is coming up quickly. This week, we read up on some of the...
[E-Book] The Revenue Manager’s Guide to Building Direct Bookings
Our goal at Net Affinity is to help hotels build a thriving book direct strategy. We know that...
Consumption of Travel Content Grows 44% in 2016
“The 2016 Traveler’s Path to Purchase”, conducted by comScore, was just released by Expedia Media...
[Cheatsheet] 9 Tips to Create Brilliant Content for Your Hotel Website
We’re happy to present #8 in our Direct Booking Cheatsheet series: 9 tips to create brilliant...
4 Mistakes Hiding in Your Hotel’s Book Direct Strategy
Direct bookings are more profitable than bookings through third parties. Studies have shown the...
Your Hotel’s Revenue and Marketing Strategy Kit for 2017
We still have nearly two months of 2016 left, but it’s time to look beyond that. By now, your hotel...
