Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
New HOTREC Study Shows OTAs Gaining Ground, Causes Controversy
This week, HOTREC (the European trade association of hotels, restaurants and cafes) released a...
4 Ways to Write Copy that Resonates with Guests
Writing copy for your hotel website might seem like a secondary activity, one that can be thrown...
[SLIDESHARE] How to Fight Bad Reviews
93% of guests think reviews are important when they’re booking a hotel room.
7 Steps to Build the Perfect Landing Page
Are you challenged by building the perfect landing page for your hotel’s special offers? You’re in...
[SLIDESHARE] 3 Steps to Make Metasearch a Marketing Channel for Your Hotel
Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for...
State of Travel in Summer 2016
This week, we took a step back from the day-to-day problems of hotel marketing campaigns, which...
Make Metasearch Sites a Marketing Channel for Your Hotel
Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for...
Facebook Canvas for Hotels: an Innovation in Mobile Marketing
With hotel mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016,...
6 Winning Strategies for Your Hotel Instagram
How do we interact online, and what are we doing there (besides playing Pokemon Go)? At least 28%...
29 Ways to Drive Your Hotel Website’s Conversions
This week, we wanted to make our round up all about conversion optimisation. We scoured the web for...
Eye Tracking: How Do People Search (and Book) in 2016?
With all the recent changes to Google’s desktop search results, it’s a good time to look at how...
[SLIDESHARE] 5 (More) Key Trends for Modern Revenue Management
The second in a two-part series, this SlideShare will take you through 5 more of the most important...
