What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
The Top Challenges Hotel Marketers Face
What are the biggest challenges hotel marketers face today? This week, we zeroed in on the issues...
Responsive vs Adaptive: Which Is Best to Get Hotel Guests to Book Direct? [SLIDESHARE]
Our data shows that mobile is currently driving 47% of all traffic. For hotels, it is vital to be...
4 Things Killing Your Hotel’s Direct Bookings
Direct bookings are unarguably more profitable than bookings through third parties. Study after...
6 Tips for Combating High Cancellation Rates on OTA Bookings
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it...
Despite ‘Dimming,’ Hotel CEOs Determined to Push Direct Bookings
The battle for direct bookings is continuing, and more evidence of the positive effects of direct...
Our Top 10 Articles from 2016 – The Story So Far
Which topics are making waves and what are you, our readers, most interested in?
How Does Your Hotel Deal With Cancellations?
This week we’ve been brushing up on the best ways to deal with high cancellation rates....
Mobile Web Design for Hotels: Responsive or Adaptive?
Mobile has built itself a mountain of traffic, and it may finally be reaching its peak. This means...
New HOTREC Study Shows OTAs Gaining Ground, Causes Controversy
This week, HOTREC (the European trade association of hotels, restaurants and cafes) released a...
4 Ways to Write Copy that Resonates with Guests
Writing copy for your hotel website might seem like a secondary activity, one that can be thrown...
[SLIDESHARE] How to Fight Bad Reviews
93% of guests think reviews are important when they’re booking a hotel room.
