Data Must Be Behind Revenue Strategies
The buzz in the industry this week has been centered again around OTA relationships....
[Watch] Analytics Unlocked: Use Google to Find Your Perfect Customer
Supercharging your conversion rate by analysing large chunks of data can be a tough nut to crack....
4 Reasons Landing Pages are Right for Your Hotel Marketing Strategy
The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to...
As Hotel Negotiation Powers Grow, Revenue Management is Key
What’s new in the hotel industry this week? Fitch Ratings released a promising study indicating...
[Cheatsheet] 5 Reasons Revenue Management is Essential to Building Direct Bookings
What can your revenue management strategy include to help you build direct bookings? Why is it so...
The Most Effective Way to Bring Guests Back? Retargeting
The struggle to drive more direct bookings while keeping costs under wraps is one of the major...
[SlideShare] Keep Your Room Rates In Check: How to Fight Rate Disparity
Rate disparity is when wires get crossed and lower rates are offered on some or all OTAs than the...
Hotel Industry News: What Happened in August?
As we move happily (or glumly, depending on how you feel about beaches versus sweaters) into the...
[Cheatsheet] 7 Tips to Generate Direct Bookings through Landing Pages
We’re kicking off the autumn with a new series of hotelier cheatsheets. These are one page,...
Hotels Offering Loyalty Programmes on OTAs: The Dark Side
Expedia is now very kindly allowing hotels to offer their normally closed user group member-only...
OTAs Innovating In Response to Book Direct Initiatives
The latest news in the book direct wars? OTAs are softening their hardline responses in some areas,...
8 Simple Strategies to Drive Bookings from Instagram
On social media today, your ability to be creative with the way you market your hotel is as...
