What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
[SLIDESHARE] 13 Tips to Optimize Your Hotel’s Facebook Presence
Are you using Facebook to connect with your existing customers and potential new guests? We are in...
7 Fundamentals of Hotel Web Design
Here’s the bottom line for your hotel: hotels make more money when guests book directly. When you...
The Hotelier’s Cookbook: Recipe for the Perfect Landing Page
Landing pages are essential tools for converting visitors from a marketing campaign into guests....
Crunching Numbers: How to Use Your Hotel Data
If you’re in the hospitality industry (or pretty much any industry), you should know how important...
[SLIDESHARE] Create a Customer Persona in 3 Easy Steps
Many brands don’t know their customers, and that includes hotels: 51% of customers feel that their...
How to Use Customer Personas to Increase Hotel Bookings
Editor’s note: This is a sequel to the “3 Steps to Building a Customer Persona for Your Hotel”...
Make Hotel Guests Feel Loved with Great Customer Service
How do you make a guest fall in love with your hotel? This week, in honour of Valentine’s Day, our...
[INFOGRAPHIC] Booking Patterns for Independent Hotels:
Net Affinity’s booking engine processes and analyses tons of bookings every day. Looking at that...
How to Win Guests With Facebook: 7 Tips
Facebook ads can be tricky, especially when you’re trying to target specifically towards people who...
Landing Page Best Practices for Your Hotel’s Spring Offers
Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to...
Digital Marketing and Mobile for Independent Hotels
Today, we’re looking at a collection of articles demonstrating the power, potential and necessity...
How Important Is Your Hotel Brand Name?
Before we get started, here’s the answer: your brand name is really important. It’s key to your...
