10 Under-the-Radar Advantages for Independent Hotels
The independent hotel market in Europe is a big business, in terms of employment, tourism and...
5 Ways Revenue Management is Essential to Building Direct Bookings
Revenue management is fundamental to a well-run hotel. It’s the way hoteliers manage rates,...
Europe: The Future of Travel Technology?
Hotels may soon be seeing more technology startups they can take advantage of to drive more direct...
Six Stats to Measure for a Successful Hotel Digital Marketing Strategy
When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your...
[Slideshare] Landing Pages: Turn Paid Traffic into Serious Hotel Revenue
Landing pages are an important part of the booking funnel. They help you convert your paid traffic,...
3 Tips & Tricks to Build Your Independent Hotel’s Brand
Brand marketing is one of the most beneficial types of marketing your hotel can use. To the public,...
Don’t Be Afraid to Prioritize Direct Bookings Over OTA Bookings
The balancing act between third party channels and your own hotel website is often a difficult one....
Book Direct: A Profitable Strategy or a Daydream?
Book direct strategies: can you pursue one profitably, or are they nothing but wishful thinking?...
How Booking Recovery Tools Can Make You Thousands In Revenue
Booking recovery tools can make your hotel thousands in direct revenue. Here’s a quick breakdown of...
10 Types of Data You Should Look At to Improve Your Hotel’s Distribution Game
Distribution strategy is one of the murkiest areas of revenue management for many hoteliers. It’s...
Loyalty and Guest Experience in the Digital Age
Loyalty in the digital age: does it exist? That’s been a big question for a number of years now,...
Landing Pages: The Secret to Turn Paid Traffic into Hotel Bookings
Landing pages are an important part of the booking funnel. They help you convert your paid traffic,...
