In Face of OTA Tensions, Hotels Step Up Book Direct Efforts
OTAs seem to be facing controversy left, right and center these days. Booking.com is appealing the...
How To Grow Guest Relationships Through Email
Email marketing is a much more personal way to communicate with your guests than ads, and it gets...
4 Essentials of Your Book Direct Strategy
A good book direct strategy is near the top of most hotelier’s list this year. Book direct...
Engage Hotel Guests With Compelling Copy
Writing copy for your hotel website: it’s easy to do, but it’s hard to do right.
Waters Between OTAs and Hotels Remain Stormy
The waters between hotels and OTAs remain stormy, as hotels try to step up their loyalty programs...
5 Key Strategies to Market Your Hotel to Milliennials
Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then...
Expedia’s Accelerator Program Is Not The Way Forward
Expedia has developed the new Accelerator program, which has begun rolling out over the past...
Strengthen Your Direct Bookings: Use Customer Personas
Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford...
SlideShare: Get Smarter and Grow Direct Bookings with Facebook Targeting
Facebook advertising is now an absolutely essential part of any hotel’s digital marketing strategy.
Land Your Guests: Grow Direct Bookings With Landing Pages
Landing pages are an essential part of a targeted, compelling book direct strategy.
How to Use Call Tracking to Grow Your Bookings
Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call...
How to Make Friends and Influence Hotel Guests: Online Reputation Management
What is online reputation management? Why is it so important, and how can it help your hotel? We’re...
