Net Affinity

• 8 September 2015

Digital Marketing, Book Direct Costly Hotel Website Conversion Optimisation Mistakes

• 7 minute read

You might be getting an avalanche of traffic to your hotel website, but if that traffic isn’t...

Net Affinity

• 4 September 2015

Book Direct Friday Five | September 4, 2015

• 2 minute read

Here’s our weekly roundup of some of the hottest news and tips in the travel industry.

Net Affinity

• 28 August 2015

Digital Marketing, Book Direct 7 Conversion-Optimising Principles of Website Design, Hotel Edition

• 5 minute read

Here’s the bottom line for your direct conversions: hotels make more money when guests book...

Net Affinity

• 25 August 2015

Digital Marketing, Book Direct How MetaSearch Can Shift Share of Business From OTAs to Book Direct

• 4 minute read

Meta Search has rapidly emerged in recent years to become one of the leading method for consumers...

Net Affinity

• 18 August 2015

Digital Marketing, Book Direct, Revenue Strategies Revenue Management: Hotel Full But Pockets Empty?

• 7 minute read

Revenue management is a core element in working to build direct website bookings, setting out the...

Net Affinity

• 10 August 2015

Digital Marketing, Book Direct, Revenue Strategies How to Supercharge Hotel Booking Conversion Rate with Solid Customer Personas

• 7 minute read

Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford,...

Net Affinity

• 8 August 2015

Digital Marketing, Book Direct Paid Search: To Bid or Not to Bid on Brand Terms

• 3 minute read

There is an ongoing debate about whether hotels should bid on their own brand name. While many...

Net Affinity

• 5 August 2015

Digital Marketing, Book Direct, Revenue Strategies Land more Hotel Bookings Through Targeted Special Offers

• 5 minute read

Running a hotel can be tough at the best of times. There are 101 problems collectively yelling for...