Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is the key to increasing your bottom line.

Understanding your target market, what their needs are and how they behave when it comes to hotel reservations is the first step. Next you have to put time and effort into a fast-loading and simple to navigate website that will help convert those prospective customers by reducing friction. Having an elegant website with relevant designs will thirdly give your brand a strong identity and allow you to persuade with imagery. After all good quality imagery is an investment worth making in an increasingly competitive online market.

Analysing your data is another crucial step to make sure you are learning and developing your strategy to improve results.

Check out the infographic below: