Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for your hotel in your specific market is what’s important – what works for an urban city-centre boutique hotel won’t necessarily work for an idyllic countryside hotel with a spa.
Adopting a tailored approach, and a flexible attitude that is susceptible to change will benefit your hotel in an immeasurable way, after all the technological landscape the hotel industry relies upon, is constantly evolving.
Understanding your target market, what their needs are and how they behave when it comes to hotel reservations is the first hurdle. Putting time and effort into a fast-loading and simple to navigate website will help convert these prospective customers by reducing friction – those little pauses that frustrate users and lead them to abandon their booking before completion. Getting an elegant website and relevant designs will give your brand a strong identity and always show off your property with flattering images in a gallery page.
Looking back at data to see what worked and what didn’t will ensure you’re always one step ahead of what your customers are looking for. Making your own marketing strategy strong will increase bookings made direct on your site, which will ensure not only high occupancy but optimum revenue for each room in your property.
Check out the infographic below: