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Digital Marketing [SlideShare] The 8 Biggest Reasons the Traffic Landscape is Changing
- 1 minute read
As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is...
Digital Marketing [Cheatsheet] 8 Questions to Tell You How Guests Engage With Your Website
- 1 minute read
Does the way guests find your hotel matter? Do users from organic search book more often than...
Book Direct, Revenue Strategies 5 Customer Concerns Revenue Managers Need to Address
- 4 minute read
In the first part of our series, we looked at 6 ways revenue managers can use data to make their...
Revenue Strategies The Rise of Metasearch makes Direct Bookings More Important Than Ever
- 4 minute read
With Metasearch as “the next big thing” in hotel distribution, according to Kalibri Labs, hotels...
Revenue Strategies 6 Ways Revenue Managers Use Data to Make Their Hotel Smarter
- 5 minute read
What should revenue management decisions be based on? Revenue management decisions, at their core,...
Digital Marketing How to Use the News to Amplify Your Hotel
- 6 minute read
Can you use large or local news stories to amplify your hotel’s message and build direct bookings?...
Digital Marketing What Hotels can Learn from OTA’s, and Ingredients of a Successful Loyalty Program
- 4 minute read
Booking.com’s CEO was interviewed this week, and spoke about direct bookings in a relaxed way....
Digital Marketing [Cheatsheet] 6 Essential KPI’s for Your Hotel’s Digital Marketing
- 1 minute read
When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your...
Digital Marketing 10 Reasons Independent Hotels are Better Placed to Win Market Share
- 9 minute read
The independent hotel market in Europe is a big business. Big in terms of employment, tourism and...
Book Direct Expedia Ends Dimming, Launches Revenue Management Software
- 4 minute read
This week brought two big pieces of news from Expedia: They’re going to stop “dimming” hotels that...
Book Direct [Cheatsheet] 10 Tips to Analyse and Improve Your Hotel’s Distribution Activity
- 1 minute read
Distribution is one of the murkiest areas of revenue management for many hoteliers. It’s also one...
Digital Marketing The 8 Biggest Reasons the Traffic Landscape is Shifting for Hotels
- 9 minute read
As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is...