What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
[Cheatsheet] 8 Questions to Tell You How Guests Engage With Your Website
Does the way guests find your hotel matter? Do users from organic search book more often than...
5 Customer Concerns Revenue Managers Need to Address
In the first part of our series, we looked at 6 ways revenue managers can use data to make their...
The Rise of Metasearch makes Direct Bookings More Important Than Ever
With Metasearch as “the next big thing” in hotel distribution, according to Kalibri Labs, hotels...
6 Ways Revenue Managers Use Data to Make Their Hotel Smarter
What should revenue management decisions be based on? Revenue management decisions, at their core,...
How to Use the News to Amplify Your Hotel
Can you use large or local news stories to amplify your hotel’s message and build direct bookings?...
What Hotels can Learn from OTA’s, and Ingredients of a Successful Loyalty Program
Booking.com’s CEO was interviewed this week, and spoke about direct bookings in a relaxed way....
[Cheatsheet] 6 Essential KPI’s for Your Hotel’s Digital Marketing
When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your...
10 Reasons Independent Hotels are Better Placed to Win Market Share
The independent hotel market in Europe is a big business. Big in terms of employment, tourism and...
Expedia Ends Dimming, Launches Revenue Management Software
This week brought two big pieces of news from Expedia: They’re going to stop “dimming” hotels that...
[Cheatsheet] 10 Tips to Analyse and Improve Your Hotel’s Distribution Activity
Distribution is one of the murkiest areas of revenue management for many hoteliers. It’s also one...
The 8 Biggest Reasons the Traffic Landscape is Shifting for Hotels
As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is...
Data Must Be Behind Revenue Strategies
The buzz in the industry this week has been centered again around OTA relationships....
