Facebook advertising is now an absolutely essential part of any hotel’s digital marketing strategy. Facebook often update their algorithm to ensure users are getting the best possible experience when they log in. That’s great news…

Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford, played by Leonardo Di Caprio, asks a friend to sell him a pen. His friend then tries to sell the pen…

There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive…

Running a hotel can be tough at the best of times. There are 101 problems collectively yelling for your attention, often leaving you feeling stretched thin in every direction. But out of all the problems…