What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
How to Create Higher-Converting Special Offers with A/B Testing
A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which...
Do You Have a Digital Strategy?
As the infographic from Phocuswright linked below demonstrates, only 8% of independent European...
18 Ways to Boost Hotel Bookings and Get More Revenue
“How can I get more bookings and more revenue?”
Interview with a Digital Marketer: Hollie Faulkner
Today we’re taking a peek at one of the minds behind the Net Affinity marketing team, head of...
How to Find Your Ideal Guest with Google Analytics
90% of the world’s data has been generated in the past 2 years. To stand out in the crowd, it’s...
How to Stop Worrying and Love Marketing
Digital marketing can be a whirlwind, and sometimes it’s easy to get caught up in the data and...
Get More Hotel Bookings With Psychological Triggers
Technology, consumer trends, and marketing practices are constantly evolving.
The Revenue Management Revolution
Today, we’re diving into revenue management. We looked into articles on what your GM should know...
Interview with a Web Designer: Adaptive Design is the Future
We sat down for a chat with Dave Kearney, head of design at Net Affinity. Dave believes that the...
5 Ways to Use Retargeting To Drive More Hotel Bookings
Increasing direct bookings is a top priority for hoteliers.
Communication is Key: The Friday Five
Here’s this week’s top 5 articles from around the web on the importance of Communication. These...
Best Practices for Hotels: Guide to Social Media Competitions
Social media competitions are one of the most effective methods hotels can use to build a swift...
