Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
Mobilegeddon for Hotels – Why and How to Optimise for Mobile
Next year there will be an estimated 2.16 billion smartphone users in the world, according to...
Airbnb Growing in Scope – and Controversy
Airbnb is a hot topic. Praise, condemnation and controversy is flooding the travel industry, with...
How to Create Higher-Converting Special Offers with A/B Testing
A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which...
Do You Have a Digital Strategy?
As the infographic from Phocuswright linked below demonstrates, only 8% of independent European...
18 Ways to Boost Hotel Bookings and Get More Revenue
“How can I get more bookings and more revenue?”
Interview with a Digital Marketer: Hollie Faulkner
Today we’re taking a peek at one of the minds behind the Net Affinity marketing team, head of...
How to Find Your Ideal Guest with Google Analytics
90% of the world’s data has been generated in the past 2 years. To stand out in the crowd, it’s...
How to Stop Worrying and Love Marketing
Digital marketing can be a whirlwind, and sometimes it’s easy to get caught up in the data and...
Get More Hotel Bookings With Psychological Triggers
Technology, consumer trends, and marketing practices are constantly evolving.
The Revenue Management Revolution
Today, we’re diving into revenue management. We looked into articles on what your GM should know...
Interview with a Web Designer: Adaptive Design is the Future
We sat down for a chat with Dave Kearney, head of design at Net Affinity. Dave believes that the...
