Maximise Direct Bookings: A Guide For Hoteliers
In today’s competitive hospitality landscape, maximising direct bookings is critical for hotels...
Exciting, challenging and rewarding: A journey begun at Net Affinity
Our work lives lead their own little journeys within the bigger picture of our full lives. If we're...
Target audience review wins Seafield Hotel a 69% increase in revenue
The importance of accurate targeting – that is, the act of reaching the right audience with the...
What will hotel technology trends be in 2023?
'To be commercially successful and sustainable, hoteliers continually need to ensure that their...
TikTok marketing for hotels: is it worth it?
'Authenticity is quickly becoming the new cultural currency',- Richard Hyde, managing director of ...
Here are the best hotel customer retention strategies
'Customer retention' is pretty up there in a hotelier's goals. It's no good getting someone to the...
Prepare your hotel for winter bookings
Who could have predicted the type of recovery the hospitality and tourism industries have been...
How can automation help your hotel run more efficiently?
'2022 is the year of automation' What is automation? Automation refers to anything (a...
How to attract 'digital travellers'
We're veering into autumn and it won't be too much longer until 2022 comes to a close. Given this,...
Working with Galgorm, a hotel collection with over 98% direct business
Galgorm Resort is Northern Ireland’s premier luxury hotel and spa. Sitting amongst 163 acres of...
How can you improve guest communication?
Anytime a customer comes into contact with a business, however remote, they have an opportunity to...
Making metasearch work for you
With an estimated 5.6 billion searches made per day, Google has 90.46% of the search engine market...
