Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
What will hotel technology trends be in 2023?
'To be commercially successful and sustainable, hoteliers continually need to ensure that their...
TikTok marketing for hotels: is it worth it?
'Authenticity is quickly becoming the new cultural currency',- Richard Hyde, managing director of ...
Here are the best hotel customer retention strategies
'Customer retention' is pretty up there in a hotelier's goals. It's no good getting someone to the...
Prepare your hotel for winter bookings
Who could have predicted the type of recovery the hospitality and tourism industries have been...
How can automation help your hotel run more efficiently?
'2022 is the year of automation' What is automation? Automation refers to anything (a...
How to attract 'digital travellers'
We're veering into autumn and it won't be too much longer until 2022 comes to a close. Given this,...
Working with Galgorm, a hotel collection with over 98% direct business
Galgorm Resort is Northern Ireland’s premier luxury hotel and spa. Sitting amongst 163 acres of...
How can you improve guest communication?
Anytime a customer comes into contact with a business, however remote, they have an opportunity to...
Making metasearch work for you
With an estimated 5.6 billion searches made per day, Google has 90.46% of the search engine market...
Attracting new kinds of digital travellers
There is a lot of 'new' to be recognised, dealt with and accommodated for in the aftermath of the...
10 top tips for handling negative reviews
81% of travelers always or often read reviews before booking their accommodations. A glowing...
