How Barberstown Castle Grew Direct Revenue with Net Affinity
Barberstown Castle, is one of Ireland’s oldest castle hotels with 61-beautiful bedrooms and a...
Book direct is growing – here's how to strengthen your strategy
Online Direct Is the Fastest-Growing Hotel Distribution Channel
Developing your hotel's unique selling proposition
A unique selling point (USP), also called a unique selling proposition, is the essence of what...
Hoteliers, here are some 2023 travel predictions
It's the time of year to reflect and look forward... which we've been doing a lot of on the blog...
Exciting, challenging and rewarding: A journey begun at Net Affinity
Our work lives lead their own little journeys within the bigger picture of our full lives. If we're...
Target audience review wins Seafield Hotel a 69% increase in revenue
The importance of accurate targeting – that is, the act of reaching the right audience with the...
What will hotel technology trends be in 2023?
'To be commercially successful and sustainable, hoteliers continually need to ensure that their...
TikTok marketing for hotels: is it worth it?
'Authenticity is quickly becoming the new cultural currency',- Richard Hyde, managing director of ...
Here are the best hotel customer retention strategies
'Customer retention' is pretty up there in a hotelier's goals. It's no good getting someone to the...
Prepare your hotel for winter bookings
Who could have predicted the type of recovery the hospitality and tourism industries have been...
How can automation help your hotel run more efficiently?
'2022 is the year of automation' What is automation? Automation refers to anything (a...
How to attract 'digital travellers'
We're veering into autumn and it won't be too much longer until 2022 comes to a close. Given this,...
