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Book Direct Irish hoteliers, prepare for the new February bank holiday
- 3 minute read
In Ireland, we have been blessed with a new Bank Holiday - St Brigid's Day (this year, falling on...
Book Direct New year, new hotel bookings
- 4 minute read
What will 2023 bring? We don't know for certain, but there are plenty of reasons to be positive if...
Book Direct A 2022 roundup for hotels
2022 was the year the world’s feathers finally settled after such a tumultuous ruffling. It was...
Digital Marketing Your hotel marketing guide for 2023
- 2 minute read
Amidst economic uncertainty that is wracking much of the world at the moment, experts still expect...
Revenue Strategies How can a CRM system help your hotel’s business grow?
- 4 minute read
Our habits and expectations have changed, in some ways drastically, over the last few years.
Book Direct Book direct is growing – here's how to strengthen your strategy
- 5 minute read
Online Direct Is the Fastest-Growing Hotel Distribution Channel
Digital Marketing Developing your hotel's unique selling proposition
- 5 minute read
A unique selling point (USP), also called a unique selling proposition, is the essence of what...
Digital Marketing Hoteliers, here are some 2023 travel predictions
- 4 minute read
It's the time of year to reflect and look forward... which we've been doing a lot of on the blog...
Culture Exciting, challenging and rewarding: A journey begun at Net Affinity
- 3 minute read
Our work lives lead their own little journeys within the bigger picture of our full lives. If we're...
Case Studies Target audience review wins Seafield Hotel a 69% increase in revenue
- 3 minute read
The importance of accurate targeting – that is, the act of reaching the right audience with the...
Mobile, Digital Marketing Approaching mobile in 2023
- 5 minute read
Most of us spend a third of our waking lives on our phones.
Digital Marketing What will hotel technology trends be in 2023?
- 5 minute read
'To be commercially successful and sustainable, hoteliers continually need to ensure that their...