What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
New year, new hotel bookings
What will 2023 bring? We don't know for certain, but there are plenty of reasons to be positive if...
A 2022 roundup for hotels
2022 was the year the world’s feathers finally settled after such a tumultuous ruffling. It was...
Your hotel marketing guide for 2023
Amidst economic uncertainty that is wracking much of the world at the moment, experts still expect...
How can a CRM system help your hotel’s business grow?
Our habits and expectations have changed, in some ways drastically, over the last few years.
Book direct is growing – here's how to strengthen your strategy
Online Direct Is the Fastest-Growing Hotel Distribution Channel
Developing your hotel's unique selling proposition
A unique selling point (USP), also called a unique selling proposition, is the essence of what...
Hoteliers, here are some 2023 travel predictions
It's the time of year to reflect and look forward... which we've been doing a lot of on the blog...
Exciting, challenging and rewarding: A journey begun at Net Affinity
Our work lives lead their own little journeys within the bigger picture of our full lives. If we're...
Target audience review wins Seafield Hotel a 69% increase in revenue
The importance of accurate targeting – that is, the act of reaching the right audience with the...
What will hotel technology trends be in 2023?
'To be commercially successful and sustainable, hoteliers continually need to ensure that their...
TikTok marketing for hotels: is it worth it?
'Authenticity is quickly becoming the new cultural currency',- Richard Hyde, managing director of ...
