What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
Managing metasearch as part of your hotel marketing strategy
Metasearch is a very important part of your overall marketing mix. It helps to increase...
Repurposing your hotel blog content
We only have 24 hours in a day, and sometimes it’s just not enough… the entire idea of ‘content’...
Mobile traffic hits 80% for the first time ever
What’s the one device that is as embedded into our lives as our family or friends? For better or...
Planning for 2022 – A Hotelier’s Guide
What else does a new year mean if not fresh starts, new perspectives, a heightened sense of the...
Hoteliers, why does your marketing need to be consistent?
If you think about it, we humans crave consistency. Consistency is as comforting as our routines –...
Our 2021 roundup in hotel marketing, bookings and tech
It’s been another long year for us all, and a tough one for the hospitality industry. Ups and downs...
An expert take on creating the ultimate hotel tech stack
We know it can be difficult to settle on the right booking engine and marketing mix for hotels who...
Preparing your digital marketing for cookieless tracking
So, firstly… what the hell are cookies?! We’re not talking about the soft, crumbly kind.
How did Cyber Weekend perform in 2021?
This year’s Cyber Weekend was another strange one in the realms of consumerism. Last year, what...
Preparing your hotel for January sales
While we continue to be surrounded by immediate uncertainty in relation to restrictions, it’s not...
Booking sentiment in October was positive
With things still very uncertain, and restrictions changing frequently, we don’t know for sure...
9 tips for creating great hotel website content
Creating original, compelling website content is challenging for every hotel, and it may feel as...
