Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
16 tips to improve hotel bookings and increase revenue
As a hotelier in today's extremely competitive and varied industry, it is crucial to understand...
The importance of crafting your hotel’s brand story
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
Planning for international travel growth in 2022
There's a lot going on in the world right now. Uncertainty and unrest is not only palpable now due...
Managing metasearch as part of your hotel marketing strategy
Metasearch is a very important part of your overall marketing mix. It helps to increase...
Repurposing your hotel blog content
We only have 24 hours in a day, and sometimes it’s just not enough… the entire idea of ‘content’...
Mobile traffic hits 80% for the first time ever
What’s the one device that is as embedded into our lives as our family or friends? For better or...
Planning for 2022 – A Hotelier’s Guide
What else does a new year mean if not fresh starts, new perspectives, a heightened sense of the...
Hoteliers, why does your marketing need to be consistent?
If you think about it, we humans crave consistency. Consistency is as comforting as our routines –...
Our 2021 roundup in hotel marketing, bookings and tech
It’s been another long year for us all, and a tough one for the hospitality industry. Ups and downs...
An expert take on creating the ultimate hotel tech stack
We know it can be difficult to settle on the right booking engine and marketing mix for hotels who...
Preparing your digital marketing for cookieless tracking
So, firstly… what the hell are cookies?! We’re not talking about the soft, crumbly kind.
How did Cyber Weekend perform in 2021?
This year’s Cyber Weekend was another strange one in the realms of consumerism. Last year, what...
