Living on the Internet: Market Your Hotel to Millennials
Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then...
5 Secret CRO Resources for the Modern Hotel Marketer
As a hotel marketer, you’re serious about growing your hotel business. So are we! Unfortunately,...
January Sales: 10 Steps to the Perfect Digital Marketing Campaign
If you’re reading this, you may be planning a January sale and thinking, “How will this help me?”...
New Year, New Data: Personalisation in Your Hotel’s 2016 Strategy
The digital marketing world is constantly in a state of change. In recent years, one of the most...
3 Revenue Management Lessons from Retail to Hospitality
The contents of this piece were originally published by IDEeaS and republished by Hetras, and...
[INFOGRAPHIC] 16 Hotel Marketing Trends for 2016
2016 has arrived, and this past year has seen a slew of changes to the digital marketing landscape....
7 Rules the Best Hotel Marketers Impose on Themselves
Setting rules, boundaries and goals for themselves is what differentiates the top hotel marketers...
How to Create Higher-Converting Special Offers with A/B Testing
A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which...
Do You Have a Digital Strategy?
As the infographic from Phocuswright linked below demonstrates, only 8% of independent European...
18 Ways to Boost Hotel Bookings and Get More Revenue
“How can I get more bookings and more revenue?”
How to Stop Worrying and Love Marketing
Digital marketing can be a whirlwind, and sometimes it’s easy to get caught up in the data and...
Get More Hotel Bookings With Psychological Triggers
Technology, consumer trends, and marketing practices are constantly evolving.
