Hotels Can Use Data to Create Personalisation
The rush of big data into the travel world has made another major trend possible: Personalisation....
Can Booking Engine Data Boost Direct Bookings?
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it...
[SLIDESHARE] 5 Key Trends for Modern Revenue Management
The first in a two-part series, this SlideShare will take you through 5 of the most important...
5 Guides to Master the Basics of Revenue Management
If you’re new to revenue management, or just looking to get back to basics or gain a deeper...
Independent Hotels Must Resolutely Defend Their Most Prized Asset: Inventory
A hotel’s inventory is its lifeblood. As the digital world becomes a more important part of the...
The Experts on Hotel Technology and Direct Bookings
This week has seen an increasing number of dominoes falling in the struggle for hotels to drive...
The Modern Way: Using Data in Asset and Revenue Management
Data is an integral part of running and managing a hotel today. Data on the demographics of your...
10 Key Trends for Modern Revenue Management
The past few years have given birth to a wide variety of revenue management ‘best practices’ and...
What A Guest Wants: Consumer Behaviour and Intelligence
This week’s Friday Five is about consumer behavior and intelligence. What do your guests want? How...
Marketing for the Modern Hotelier: 5 Keys to Success
The way we market hotels has changed out of all recognition in the past twenty, ten, and even just...
How to Use Customer Personas to Increase Hotel Bookings
Editor’s note: This is a sequel to the “3 Steps to Building a Customer Persona for Your Hotel”...
How Important Is Your Hotel Brand Name?
Before we get started, here’s the answer: your brand name is really important. It’s key to your...
