This week’s cheatsheet, #7 in our Direct Booking Cheatsheet series, focuses on overcoming booking abandonment. Booking abandonment is a plague of hoteliers everywhere. Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings. Email retargeting is a way to overcome this.
Why do people abandon mid-booking? 39% say they were just looking, or want to do more research. A further 37% want to compare prices. Other common reasons include bookings processes that are too long, payment issues or simply needing to check with other travellers.
Don’t be afraid to look closely at your booking funnel to plug major leaks. However, there’s another powerful way to overcome booking abandonment that you should use in tandem with your improvements: email retargeting.
We’ve created a simple, 1-page, 5-point guide to everything you need to know about email retargeting. We cover what, why, who, how, and when. Check it out below to learn what you need to know to get started.
Get the Cheatsheet:
Previous Cheatsheets:
7 Tips to Generate Direct Bookings through Landing Pages
5 Reasons Revenue Management is Essential to Building Direct Bookings
10 Tips to Analyse and Improve Your Hotel’s Distribution Activity
6 Essential KPI’s for Your Hotel’s Digital Marketing
8 Questions to Tell You How Guests Engage With Your Website
10 Point Checklist for a Successful Digital Marketing Campaign
