What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
The Lake Hotel: How they Increased Their Revenue & Direct Bookings
The Client: Resting by an idyllic, lakeside setting with a cozy, authentic feel, it’s no wonder...
The Rise in Solo Travel: How and Why You Should Encourage It
Ted Turner, founder of Cable News Network, once said that ‘to be happy in this world, first you...
Iveagh Garden Hotel – Their Success with Sustainability
Designed with the intention of creating Europe’s first sustainable hotel at the heart of Dublin...
Mobile First- How to Master Google’s Changes
With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising...
Expert’s Opinion: Keeping Your Hotel’s Website Up to Date
Here at Net Affinity, each individual member of our team is bursting with knowledge, passion and...
Non-pricing strategies to increase your profits
Any Revenue Manager should have a set of strategies that optimise revenue and profits for their...
How to Combat Cart Abandonment
After spending substantial budgets and efforts on driving website traffic and encouraging guests to...
How the digital landscape has shaped The Consumer buying process
Comparing our own user behavior a couple of years ago to now, it is clear that the decision making...
How to Benefit From Your Hotel’s Instagram Account
This Summer, Instagram officially hit the one billion users mark, making it the third most used...
How to Combat Shortening Lead Times
The hotel expectations of today’s guests are higher than ever. With so many offers and choices in...
Have a Hotel Website That You Can Be Proud Of
Creating a website can be a daunting task. There are a lot of steps to be taken and decisions to be...
How Secure Is Your Hotel Website?
When it comes to attracting direct bookings to your hotel, a secure website is an essential...
