What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
The balance of smart technology
A journalist for the New York Times recently wrote a piece about her irritation with smart...
The importance of hotel post and pre-stay emails
According to Expedia Group's 2023 Traveller Value Index Report, there is countless evidence that...
GA4 and other Google updates for hotels
Google's most recent updates are in full swing, and if you are a hotelier, they will affect you -...
How can independent hotels combat the rise of OTAs?
As an independent hotel, it makes perfect sense to use OTAs as part of your selling strategy....
Hotel rates are getting higher – here’s how to set yours
Back in August time last year, data from Expedia Group showed an increase of 40% in stayed room...
61% revenue increase for Inchydoney Island Lodge & Spa
Inchydoney Island Lodge & Spa is perched in the idyllic Irish version of paradise, West Cork,...
How to fight rate disparity and keep your room rates in check
The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates...
Fostering a positive work culture in your hotel
Thankfully, in many industries, it seems that a renewed focus has been placed on the happiness and...
Net Affinity are certified as a Best Workplace in Tech™️ 2023
Earlier this year, we were so happy to once again be certified as a Great Place To Work (named in...
Copywriting for hotel email marketing
Did you know there are 4 billion daily email users? Not only that, but 33% of marketers send weekly...
Is it worth independent hotels having a loyalty program?
Loyalty programs for small independent hotels are a cost-effective way of driving direct bookings...
