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Book Direct Getting your hotel ready for autumn bookings
- 4 minute read
Generally speaking, summer 2023 is going well for hotels so far. Travel demand is looking strong...
Book Direct The balance of smart technology
- 7 minute read
A journalist for the New York Times recently wrote a piece about her irritation with smart...
Digital Marketing, Book Direct The importance of hotel post and pre-stay emails
- 7 minute read
According to Expedia Group's 2023 Traveller Value Index Report, there is countless evidence that...
Digital Marketing Strengthening your hotel’s landing pages
- 6 minute read
86% of the top landing pages are mobile-friendly
Digital Marketing GA4 and other Google updates for hotels
- 8 minute read
Google's most recent updates are in full swing, and if you are a hotelier, they will affect you -...
Digital Marketing How can independent hotels combat the rise of OTAs?
- 5 minute read
As an independent hotel, it makes perfect sense to use OTAs as part of your selling strategy....
Revenue Strategies Hotel rates are getting higher – here’s how to set yours
- 3 minute read
Back in August time last year, data from Expedia Group showed an increase of 40% in stayed room...
Case Studies 61% revenue increase for Inchydoney Island Lodge & Spa
- 3 minute read
Inchydoney Island Lodge & Spa is perched in the idyllic Irish version of paradise, West Cork,...
Book Direct, Revenue Strategies How to fight rate disparity and keep your room rates in check
- 4 minute read
The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates...
Culture Fostering a positive work culture in your hotel
- 3 minute read
Thankfully, in many industries, it seems that a renewed focus has been placed on the happiness and...
Culture Net Affinity are certified as a Best Workplace in Tech™️ 2023
- 1 minute read
Earlier this year, we were so happy to once again be certified as a Great Place To Work (named in...
Digital Marketing Copywriting for hotel email marketing
- 3 minute read
Did you know there are 4 billion daily email users? Not only that, but 33% of marketers send weekly...