How Barberstown Castle Grew Direct Revenue with Net Affinity
Barberstown Castle, is one of Ireland’s oldest castle hotels with 61-beautiful bedrooms and a...
How can independent hotels combat the rise of OTAs?
As an independent hotel, it makes perfect sense to use OTAs as part of your selling strategy....
Hotel rates are getting higher – here’s how to set yours
Back in August time last year, data from Expedia Group showed an increase of 40% in stayed room...
61% revenue increase for Inchydoney Island Lodge & Spa
Inchydoney Island Lodge & Spa is perched in the idyllic Irish version of paradise, West Cork,...
How to fight rate disparity and keep your room rates in check
The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates...
Fostering a positive work culture in your hotel
Thankfully, in many industries, it seems that a renewed focus has been placed on the happiness and...
Net Affinity are certified as a Best Workplace in Tech™️ 2023
Earlier this year, we were so happy to once again be certified as a Great Place To Work (named in...
Copywriting for hotel email marketing
Did you know there are 4 billion daily email users? Not only that, but 33% of marketers send weekly...
Is it worth independent hotels having a loyalty program?
Loyalty programs for small independent hotels are a cost-effective way of driving direct bookings...
Attracting Gen Z guests to your hotel
Gen Zers, who were born between 1997 and 2012, are a whole separate market you should be speaking...
The ever-growing importance of personalisation
"Consumers don’t just like personalised marketing experiences. They expect them."
A content marketing refresh for independent hotels
Did you know... the pandemic increased content usage by 207%
Hoteliers, should you be using ChatGPT?
ChatGPT, the new technology shaking up the digital world, is causing a commotion, that's for sure....
