What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
Re-Targeting: How to Bring Back Guests Who Abandon
As hoteliers, we are constantly fighting the battle of driving more direct bookings. After spending...
5 Reasons People Aren’t Subscribing To Your Hotel Newsletter – And How To Fix It
There’s a variety of channels you can use to market your hotel. Social media, SEO, pay-per-click,...
Hotel Superpowers: Week in Review
Here’s a handy guide to the best stuff we’ve put out this week. Conversion-centered marketing tips...
All About That Social – Friday Five
This week’s Friday Five is all about that social- how to use it, why to use it, the return of the...
5 Key Ingredients for High Converting Hotel Websites
A Toluna survey of over 2,000 consumers discovered that 53% of people found and booked their...
Trivago Looking Towards Independent Hotels
In a recent interview with Skift, Johannes Thomas, managing director in charge of hotels at...
5 Marketing Tips: The Friday Five
Here’s this week’s top 5 tips from around the web on those little ways you can tweak your marketing...
Airbnb On The Rise: Hotels Should Be Prepared
As the world grows smaller and communications of all kinds soar in frequency and volume,...
Unlock Valuable Booking Engine Data to Boost Direct Bookings
Hoteliers know how essential online bookings are to driving their revenue. They also know that...
Google is Growing: Rolling Out Hotel Ads Commission Program
Google made some big announcements over the last week. They’re stepping up their Hotel Ads program,...
Friday Five: Airbnb, Google and the Evolution of Travel
It’s been a big week. Airbnb made a move that places it more directly in the path of hotels, Google...
6 Ways to Skyrocket Guest Engagement on Your Hotel’s Gallery Page
In physical retail stores, the typical shopping experience looks like this:
