Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
Costly Hotel Website Conversion Optimisation Mistakes
You might be getting an avalanche of traffic to your hotel website, but if that traffic isn’t...
Friday Five | September 4, 2015
Here’s our weekly roundup of some of the hottest news and tips in the travel industry.
7 Ways to Make Your Facebook Page Work Harder
You’re advertising on Facebook, but you know things can be better.
7 Conversion-Optimising Principles of Website Design, Hotel Edition
Here’s the bottom line for your direct conversions: hotels make more money when guests book...
How MetaSearch Can Shift Share of Business From OTAs to Book Direct
Meta Search has rapidly emerged in recent years to become one of the leading method for consumers...
Revenue Management: Hotel Full But Pockets Empty?
Revenue management is a core element in working to build direct website bookings, setting out the...
Facebook for Hotels: Get smarter with Targeting
Facebook advertising is now an absolutely essential part of any hotel’s digital marketing strategy.
How to Supercharge Hotel Booking Conversion Rate with Solid Customer Personas
Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford,...
Paid Search: To Bid or Not to Bid on Brand Terms
There is an ongoing debate about whether hotels should bid on their own brand name. While many...
Land more Hotel Bookings Through Targeted Special Offers
Running a hotel can be tough at the best of times. There are 101 problems collectively yelling for...
