Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like...
What does Google’s overhaul of hotel booking ads mean?
Last week, Google announced that they will be eliminating fees for hotel booking links, in order to...
What are the latest booking trends?
Like most in the industry, we’ve been continuing to keep a keen eye on the booking trends...
Building guest personas reflective of a more complex world
With the number of significant changes the world has experienced over the last year, it’s no wonder...
Hoteliers! Future-proof your digital assets
This week on our hotel marketing podcast, we spoke about the importance of you, hoteliers, future...
How to have a successful virtual meeting with your booking engine provider
After a year of living through a pandemic, we have found ourselves immersed in the world of virtual...
Why is your ‘book direct’ channel more important than ever?
Why are direct bookings more favourable for your hotel? Because they reduce commissions paid to...
How can enhancements help to improve your average booking value?
As a hotelier, this is the time to take stock, plan for reopening (whenever that may be) and...
How to prepare your hotel for summer staycations
Becoming increasingly apparent is the unlikelihood of summer holidays abroad. With dreams of...
What are the opportunities for hotels during lockdown?
With the Irish government announcing this week that the country will remain under Level 5...
Exponential mobile growth in 2020
During 2020 as a whole, we saw mobile traffic and revenue grow exponentially across our hotel and...
How to communicate and connect with customers during lockdown
As Marriott CEO, Arne Sorenson, says: behaving and communicating in a manner that is genuine,...
