How Barberstown Castle Grew Direct Revenue with Net Affinity
Barberstown Castle, is one of Ireland’s oldest castle hotels with 61-beautiful bedrooms and a...
Helpful tips to prepare your hotel for reopening
Hotels across the UK, Northern Ireland and Ireland have finally been given clarity on when they can...
What were the booking trends for March?
We’re on the cusp of summer already – how did that happen?! While the UK and North of Ireland have...
The latest device trends show an increase in average transaction value
Every quarter, we pull the latest device data across all Net Affinity clients in order to identify...
Booking.com have expanded their Genius loyalty programme
As global industries scramble to make changes that will better suit a post-pandemic world,...
The latest hotel website trends and tips
In order to improve on your hotel’s website, it’s helpful to be aware of the trends sweeping the...
What does Google’s overhaul of hotel booking ads mean?
Last week, Google announced that they will be eliminating fees for hotel booking links, in order to...
What are the latest booking trends?
Like most in the industry, we’ve been continuing to keep a keen eye on the booking trends...
Building guest personas reflective of a more complex world
With the number of significant changes the world has experienced over the last year, it’s no wonder...
Hoteliers! Future-proof your digital assets
This week on our hotel marketing podcast, we spoke about the importance of you, hoteliers, future...
How to have a successful virtual meeting with your booking engine provider
After a year of living through a pandemic, we have found ourselves immersed in the world of virtual...
Why is your ‘book direct’ channel more important than ever?
Why are direct bookings more favourable for your hotel? Because they reduce commissions paid to...
