What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is...
Building guest personas reflective of a more complex world
With the number of significant changes the world has experienced over the last year, it’s no wonder...
Hoteliers! Future-proof your digital assets
This week on our hotel marketing podcast, we spoke about the importance of you, hoteliers, future...
How to have a successful virtual meeting with your booking engine provider
After a year of living through a pandemic, we have found ourselves immersed in the world of virtual...
Why is your ‘book direct’ channel more important than ever?
Why are direct bookings more favourable for your hotel? Because they reduce commissions paid to...
How can enhancements help to improve your average booking value?
As a hotelier, this is the time to take stock, plan for reopening (whenever that may be) and...
How to prepare your hotel for summer staycations
Becoming increasingly apparent is the unlikelihood of summer holidays abroad. With dreams of...
What are the opportunities for hotels during lockdown?
With the Irish government announcing this week that the country will remain under Level 5...
Exponential mobile growth in 2020
During 2020 as a whole, we saw mobile traffic and revenue grow exponentially across our hotel and...
How to communicate and connect with customers during lockdown
As Marriott CEO, Arne Sorenson, says: behaving and communicating in a manner that is genuine,...
What’s next? Hospitality trends in 2021
If there’s one thing we’ve all learned about life over the last ten months, it’s that no matter how...
The relationship between technology & driving hotel revenue
What does a post-Covid world look like? None of us know just yet, but it’s estimated that the ...
How did Cyber Weekend 2020 compare to previous years?
This year, it was a very different Cyber Weekend.
